Behavioral Law

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a “bible” for success in life and work based on a single principle: fear nothing. With stories from 50 Cent's life on the streets...

According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to purchase, the rational consumer would not buy something on the spur of the moment, or on the recommendation of a friend. Sound realistic?

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of...

For fans of Mindhunter and Criminal Minds, a chilling account of a woman facing down serial killers as one of the first female profilers of the FBI Behavioral Sciences Unit and real-life model for The Silence of the Lambs’s Clarice Starling.

Richard Hanania has emerged as one of the most talked-about writers in the nation, and in this book, he puts forward a stunning new theory about the culture war that could turn our debates upside down. Richard Hanania has come out of nowhere to become one of the best-known writers in the nation...

The legendary FBI criminal profiler and international bestselling author of Mindhunter and The Killer Across the Table returns with this timely, relevant book that goes to the heart of extremism and domestic terrorism, examining in-depth his chilling pursuit of, and eventual prison confrontation...

The Seven Spiritual Laws of Success was a phenomenally successful book--more than 1,600,000 copies were sold--and as copies were passed between friends and loved ones, it touched millions more lives. Its author, Deepak Chopra, received thousands of letters from readers, many of whom expressed...

An American Psychology-Law Society’s Lawrence S. Wrightsman Book Award Winner A 2022 PROSE Award finalist in Legal Studies and Criminology A 2022 American Bar Association Silver Gavel Award Finalist A Behavioral Scientist’s Notable Book of 2021 Freakonomics for the law—how applying...

Whether it's rising out of bankruptcy, handling a divorce, being a parent, leading a work team, or building a business from scratch, the science of applied behavior analysis has five scientific laws of life and leadership that are proven by the authors will lead you to success.

How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? The secret lies in the 12 Laws of Persuasion. These “powers” are not unobtainable Jedi mind tricks but are actual skills that...

A mindful and spiritual approach to manifesting and using our own power—from a national bestselling author and world-renowned Buddhist monk “Among Buddhist leaders influential in the West, Thich Nhat Hanh ranks second only to the Dalai Lama.” — The New York Times Every day, in every...

From the bestselling author of The Shadow Work Journal—start the journey that has transformed millions of lives around the world. Have you ever felt that no matter how hard you try, every goal and intention you set feels just beyond your reach? Have you ever called yourself “unlucky”? If...

Freakonomics for criminal justice, The Science of Second Chances presents a groundbreaking approach to criminal justice reform, revealing how small-scale interventions can reduce people’s chances of reoffending and break the incarceration cycle. When criminal justice expert Jennifer Doleac...

THE STATUE IN THE STONE is a complete treatise on Jobs-to-be-Done philosophy. While many have contributed to the ideology, the founding fathers are (in alphabetical order): Lance Bettencourt, Clayton Christensen, Theodore Levitt, and Anthony Ulwick. Clayton Christensen taught that “A customer "hires" a product to accomplish a job.” The customer’s job is a goal, objective, or problem to be solved. Built upon this basic truth, jobs-to-be-done philosophy is the most powerful framework ever created to understand customer motivation. It turns out that customers do not care about brands, ...

What if the part of your mind that runs your habits, impulses, and snap decisions could be trained to quietly deliver the results you want – around the clock? The Subconscious Advantage is a practical playbook for turning your automatic mind into your most reliable growth engine. Drawing on behavioral science and proven mental rehearsal techniques, it translates big ideas into daily moves that compound: cue-based routines that install wealth-building behaviors, micro-practices that lower stress and restore energy, language shifts that amplify presence and power, and visualization ...

A psychologist's gripping, troubling, and moving exploration of the brutal murder of a possibly transgender middle school student by an eighth grade classmate On Feb. 12, 2008, at E. O. Green Junior High in Oxnard, CA, 14-year-old Brandon McInerney shot and killed his classmate, Larry King, who...

The Seven Spiritual Laws of Success was a phenomenally successful book, more than 1,600,000 copies were sold, and as copies were passed between friends and loved ones, it touched millions more lives. Its author, Deepak Chopra, received thousands of letters from readers, many of whom expressed the desire to convey those same principles to their children, along with questions about how to do so.

The definitive guide to transforming everyday interactions into remarkable wins, from Harvard Law, MIT, and University of Michigan’s negotiation experts. What if you could walk away from every conversation with exactly what you want? At work, at home, and in our daily interactions, our lives...

The Immutable Laws of Choice: Mastering the Dynamics of Decision-Making What if your next decision wasn’t just a choice—but a legacy-defining moment? In The Immutable Laws of Choice, Buddy Thornton—The Positive Social Change Agent Pro—breaks down the science, psychology, and spiritual nuance behind every single decision we make. This isn’t just a self-help book. This is a power move. From free will to risk tolerance, from cognitive bias to moral accountability, Thornton offers a powerful framework of Eight Immutable Laws that govern our ability to choose—and ultimately, to live ...