Attention Social Media

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

STOP GUESSING. START ENGINEERING. LEARN THE LAWS OF SOCIAL MEDIA Do you ever wonder why a 15-second video of someone dancing gets 10 million views, while your carefully edited masterpiece gets 50? Most people think going viral is luck. They treat the Creator Economy like a lottery ticket. They are wrong. Just as gravity pulls you down—regardless of whether you "believe" in it—the digital world operates on unbreakable laws of human psychology, data science, and attention economics. Social Media Physics strips away the myths of "influencer culture" and reveals the hard science underneath....

Are you tired of feeling overwhelmed and distracted by social media? Do you find yourself spending hours scrolling through your feed without even realizing it? If so, it may be time to take a break and reconnect with the world around you. Introducing 30 Days Without Social Media, a mindfulness workbook designed to help you break free from the grips of social media addiction. Over the course of 30 days, you'll learn practical mindfulness techniques and strategies to help you reduce your dependence on social media and regain control of your time and attention. Each day, you'll be guided ...

How social media became a dangerous outrage machine, manipulated by people who use viral anger to change our world for the worse. Social media has become a brutal machine that weaponises our own cognition against us: it has mapped the human condition and monetised it. If all intention is driven...

You ask your AI for a "quick" answer. You tell your phone to "remind you." You follow the GPS dot. With each click, you are making an invisible trade: convenience for cognition. You are accumulating Cognitive Debt. This book is not a luddite's manifesto—it is an evidence-based diagnosis of a problem we all feel. We are trading our ability to think, remember, and create in exchange for the seamless, friction-free "help" of our machines. The cost? A measurable decline in our most essential human faculties. Drawing on stunning new research from MIT, Harvard, and leading neuroscience labs, ...

Nothing is harder to do these days than nothing. But in a world where our value is determined by our 24/7 data productivity...doing nothing may be our most important form of resistance. So argues artist and critic Jenny Odell in this field guide to doing nothing (at least as capitalism defines it). Our attention is the most precious - and overdrawn - resource we have. Once we can start paying a new kind of attention, we can undertake bolder forms of political action, reimagine humankind's role in the environment, and find more meaningful understandings of happiness and progress.

Over decades of research and work with thousands of families, Russell A. Barkley has become a leading authority on attention-deficit/hyperactivity disorder (ADHD) in kids and teens. He has learned what a huge difference parents can make in supporting their children's success - as well as how overwhelming it can be. This concise guide presents 12 key parenting principles for dealing with common behavioral, emotional, and school challenges.

*A "Next Big Idea Club" Must-Read Book for January* *AS HEARD ON ARMCHAIR EXPERT WITH DAX SHEPARD* Rediscover your ability to pay attention with this groundbreaking new approach from "the definitive expert on distraction and multitasking" (Cal Newport). We spend an average of just 47 seconds on...

A must-read action plan to reclaim your focus, direct your attention, and save your mind in an era of endless distraction. Our brains are wired for focus. We are designed for it, we crave it, and yet in our current age of overload, we often feel like our minds are bolting from one distraction to...

The Economics of Attention: How Your Time Is Being Sold We’re living in a new kind of economy one that doesn’t run on oil, gold, or even money. It runs on attention. Every scroll, every click, every second you spend online is part of a massive, hidden system the attention economy where your time is the most valuable currency, and you’re being sold without even knowing it. Big tech, media companies, influencers, advertisers they’re all in the same game: capturing and monetizing your time. But here’s the truth no one tells you in this economy, you’re not the customer… you’re ...

Whether you're a young adult who is stalled on the journey to independence or a concerned parent still sharing the family nest, this compassionate book is for you. Providing a fresh perspective on the causes of failure to launch, the expert authors present a 10-step plan that helps grown kids and parents work together to achieve liftoff.

Does toxic pollution cause attention-deficit/hyperactivity disorder (ADHD)? What about screen use? Are alternative treatments worth exploring? Can dietary changes help? From leading ADHD researcher Joel T. Nigg, this book presents exciting treatment advances grounded in the new science of epigenetics - how genes and the environment interact. Distinguishing unsupported, even dangerous, approaches from bona fide breakthroughs, Dr. Nigg describes specific lifestyle changes that have been proven to support the developing brain.

From brain doctor and Chief Wellness Officer Dr. Romie, an eye-opening revolution to treat anxiety, ADHD, and burnout crisis - known as a Busy Brain. Are you wearing stress as a badge of honor or resigned to feeling stuck in the hustle culture? The reality is that chronic stress kills. Just ask...

In a world where misinformation spreads faster than a toddler’s glitter explosion, "Mess-information: The Art of Believing Trash and Loving It" serves as your hilarious survival guide through the chaotic swamp of lies. With a sharp wit and a keen eye, this book dives deep into the absurdity of fake news, ridiculous conspiracy theories, and the peculiar psychology that makes us so gullible. From the history of outrageous beliefs that have plagued dinner conversations for centuries to the social media platforms that have turned rumors into modern-day religions, this book unpacks why we fall...

Psychology of Generation Z Understanding the Minds Shaping the Future By Felix Edison Generation Z is often described, but rarely understood. Raised in a world of constant connectivity, social comparison, economic uncertainty, and global instability, Generation Z is navigating psychological terrain unlike any generation before it. Rising anxiety, emotional awareness, shifting identity, and a deep demand for authenticity are not signs of weakness - they are adaptations to unprecedented conditions. Psychology of Generation Z is a comprehensive exploration of how this generation thinks, feels,...

In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.

Seeking Attention explores the essential but elusive nature of attention through a fresh lens. Drawing inspiration from Simone Weil's assertion that "attention is the rarest and purest form of generosity," this audiobook brings attention into focus through a novel collection of short "portraits" that each examine how archetypal figures—like the detective, the fan, the therapist, the parent, and the lover—engage with attention in unique ways.

Being seen did not become easier. It became continuous. At the start of the 21st century, sharing online still felt like conversation. You posted to speak. You wrote to connect. Response was optional. Then attention became measurable. Likes, reactions, and feeds transformed expression into something that could be tracked, predicted, and optimized. What people saw was no longer simply what was new, but what the system believed they would notice. Identity became responsive. Visibility became currency. When Attention Became a System traces how social media quietly reshaped how people ...

In a city built from light, numbers, and reflection, a man discovers that being seen is not the same as being real. Ricky has everything a modern creator is supposed to want — an audience, influence, and a life that glows from the outside. But when a quiet woman enters his world and calmly names the invisible strategies he uses to survive, something fractures. What follows is not a love story, not a self-help story, but a descent through illusion, loss, and the collapse of a carefully constructed identity. As fame fades and silence grows, Ricky must face the question most people spend ...

The Marketplace of Selves is not a manifesto. It is a mirror. In a world where attention has become currency and expression has become labor, most people adapt quietly. They learn what travels, what stalls, and what disappears—often without noticing how those lessons reshape how they speak, feel, and even think. This book explores what happens when visibility is no longer neutral, when metrics act like gravity, and when certain emotions become safer to show than others. It examines how performance becomes internalized, how agreement replaces honesty, and how people begin rehearsing for ...