Attention Social Media

STOP GUESSING. START ENGINEERING. LEARN THE LAWS OF SOCIAL MEDIA Do you ever wonder why a 15-second video of someone dancing gets 10 million views, while your carefully edited masterpiece gets 50? Most people think going viral is luck. They treat the Creator Economy like a lottery ticket. They are wrong. Just as gravity pulls you down—regardless of whether you "believe" in it—the digital world operates on unbreakable laws of human psychology, data science, and attention economics. Social Media Physics strips away the myths of "influencer culture" and reveals the hard science underneath....

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

Attention is currency—and you're leaving money on the table. In a world where scrolling is instinct and distraction is everywhere, only one thing cuts through: content that connects fast and sells without feeling salesy. Selling in the Attention Economy is the practical, story-driven guide to turning your social media presence into a consistent stream of affiliate income. Whether you're a beginner or already posting links that no one clicks, this book gives you the strategy you’ve been missing. Discover how to: Craft one-second hooks that stop the scroll and spark curiosity Pick the ...

Are you tired of feeling overwhelmed and distracted by social media? Do you find yourself spending hours scrolling through your feed without even realizing it? If so, it may be time to take a break and reconnect with the world around you. Introducing 30 Days Without Social Media, a mindfulness workbook designed to help you break free from the grips of social media addiction. Over the course of 30 days, you'll learn practical mindfulness techniques and strategies to help you reduce your dependence on social media and regain control of your time and attention. Each day, you'll be guided ...

You're great at what you do. Your clients love you. Your work speaks for itself. And yet the person with half your talent is getting twice your business. Not because they're better. Because people actually know who they are. That’s not a failure of skill. It's a failure of visibility. And it's costing you every single day. Rob Clark built That Tall Family from a single eleven-second video into a brand with over five billion organic views and four million followers across major platforms. No ad spend. No connections. No marketing budget. Just a phone and a system. In Stop Being the Best ...

*A "Next Big Idea Club" Must-Read Book for January* *AS HEARD ON ARMCHAIR EXPERT WITH DAX SHEPARD* Rediscover your ability to pay attention with this groundbreaking new approach from "the definitive expert on distraction and multitasking" (Cal Newport). We spend an average of just 47 seconds on...

Over decades of research and work with thousands of families, Russell A. Barkley has become a leading authority on attention-deficit/hyperactivity disorder (ADHD) in kids and teens. He has learned what a huge difference parents can make in supporting their children's success - as well as how overwhelming it can be. This concise guide presents 12 key parenting principles for dealing with common behavioral, emotional, and school challenges.

Nothing is harder to do these days than nothing. But in a world where our value is determined by our 24/7 data productivity...doing nothing may be our most important form of resistance. So argues artist and critic Jenny Odell in this field guide to doing nothing (at least as capitalism defines it). Our attention is the most precious - and overdrawn - resource we have. Once we can start paying a new kind of attention, we can undertake bolder forms of political action, reimagine humankind's role in the environment, and find more meaningful understandings of happiness and progress.

A must-read action plan to reclaim your focus, direct your attention, and save your mind in an era of endless distraction. Our brains are wired for focus. We are designed for it, we crave it, and yet in our current age of overload, we often feel like our minds are bolting from one distraction to...

Human Attention Explained: Cognitive Limits, Media Design, and the Economics of Focus in a Distracted Age is a deep, accessible exploration of why focus has become one of the most valuable and contested resources of modern life. In a world of endless notifications, infinite feeds, and constant information overload, this book explains what is happening inside the human mind, why concentration feels harder than ever, and how attention has quietly become the currency driving digital media, advertising, and online platforms. Drawing on cognitive science, psychology, evolutionary theory, and ...

Stop fighting the algorithm and start mastering it. Turn TikTok, Instagram, YouTube, and Google into your most powerful growth engines. Are you tired of posting consistently without seeing growth? Do you watch competitors with less talent rack up millions of views while your numbers stay flat? The problem isn't your content quality. It's that you're playing the algorithm game without understanding the rules. How To Beat The Algorithm Game reveals the exact mechanics behind the four most powerful content distribution systems on the internet. This comprehensive algorithm optimization for ...

Your institution has an attention problem. It's not a quality problem. Your faculty are excellent. Your programs deliver outcomes. Your campus transforms lives. But fewer people know about you than should. Prospective students scroll through hundreds of posts every day. They give new content three seconds before deciding to engage or move on. Three seconds. That's your window and most institutions are missing it. Attention Gap shows you how to close it. What you'll learn: Why the three-second window changes everything about how you communicate How authenticity beats polish in capturing ...

In a world where misinformation spreads faster than a toddler’s glitter explosion, "Mess-information: The Art of Believing Trash and Loving It" serves as your hilarious survival guide through the chaotic swamp of lies. With a sharp wit and a keen eye, this book dives deep into the absurdity of fake news, ridiculous conspiracy theories, and the peculiar psychology that makes us so gullible. From the history of outrageous beliefs that have plagued dinner conversations for centuries to the social media platforms that have turned rumors into modern-day religions, this book unpacks why we fall...

You ask your AI for a "quick" answer. You tell your phone to "remind you." You follow the GPS dot. With each click, you are making an invisible trade: convenience for cognition. You are accumulating Cognitive Debt. This book is not a luddite's manifesto—it is an evidence-based diagnosis of a problem we all feel. We are trading our ability to think, remember, and create in exchange for the seamless, friction-free "help" of our machines. The cost? A measurable decline in our most essential human faculties. Drawing on stunning new research from MIT, Harvard, and leading neuroscience labs, ...

You didn’t notice it happening. No announcement. No official moment. No day the world voted to change. Life just slowly became… louder. At first it was helpful. You could find directions instantly. Call anyone anytime. Answer questions without wondering. But somewhere between convenience and constant connection, something subtle disappeared. We stopped waiting. We stopped wondering. We stopped being unreachable. And without realizing it — we stopped experiencing moments completely. This book isn’t anti-technology. It’s perspective. Because many of us lived in a rare time: We ...

In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.

From brain doctor and Chief Wellness Officer Dr. Romie, an eye-opening revolution to treat anxiety, ADHD, and burnout crisis - known as a Busy Brain. Are you wearing stress as a badge of honor or resigned to feeling stuck in the hustle culture? The reality is that chronic stress kills. Just ask...

When Grace @FilthyBlueBird tweeted her dirtiest, most delicious secret desires to MovieStar @VaughnAsher she never expected a reply, let alone a face-to-face meeting and an offer of a lifetime. And when MovieStar @VaughnAsher figured out the woman vacationing at his family’s St. Thomas resort was the author of all those dirty hashtags a fan was relentlessly tweeting at him...well that was a challenge he couldn’t pass up. He was more than happy to #RockHerFilthyWorld.

You didn’t notice it happen. One day you were living your life… and the next you were managing it. Moments became posts. Conversations became notifications. Memories became storage. And somehow — even with everything easier — life started feeling less real. Why do childhood memories feel warmer? Why does modern life feel busy but strangely empty? Why are we always connected but rarely present? This book isn’t nostalgia. It’s an explanation. In The Last Time Life Felt Real, Steven Doornbos explores the quiet shift from experiencing life to observing it — and why the human brain...

The Marketplace of Selves is not a manifesto. It is a mirror. In a world where attention has become currency and expression has become labor, most people adapt quietly. They learn what travels, what stalls, and what disappears—often without noticing how those lessons reshape how they speak, feel, and even think. This book explores what happens when visibility is no longer neutral, when metrics act like gravity, and when certain emotions become safer to show than others. It examines how performance becomes internalized, how agreement replaces honesty, and how people begin rehearsing for ...