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Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- Narrado por: Jim Meskemin
- Duración: 9 h y 35 m
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Data-Driven Marketing
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Named best marketing book of 2011 by the American Marketing Association.
How organizations can deliver significant performance gains through strategic investment in marketing.
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- In-depth examples of how to apply the principles in small and large organizations
- Free downloadable ROMI templates for all examples given in the audiobook
With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
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General4 out of 5 stars 116
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Narración:4.5 out of 5 stars 101
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Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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2 out of 5 stars
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No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
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General4 out of 5 stars 96
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Narración:4 out of 5 stars 85
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Historia4 out of 5 stars 83
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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3 out of 5 stars
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- De: Suman Sarkar
- Narrado por: Christopher Lane
- Duración: 5 h y 32 m
- Versión completa
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General4 out of 5 stars 248
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Narración:4.5 out of 5 stars 210
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Historia4 out of 5 stars 207
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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4 out of 5 stars
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informative but dry
- De Justin en 01-01-18
De: Suman Sarkar
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- De: John Rossman
- Narrado por: Christopher Lane
- Duración: 5 h y 13 m
- Versión completa
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General4 out of 5 stars 192
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Narración:4.5 out of 5 stars 166
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Historia4 out of 5 stars 161
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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3 out of 5 stars
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Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
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General4 out of 5 stars 111
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Narración:4 out of 5 stars 89
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Historia4 out of 5 stars 90
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
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YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- De: Nicholas L. Johnson, Alex Moazed
- Narrado por: Jonathan Yen
- Duración: 10 h y 7 m
- Versión completa
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General4.5 out of 5 stars 235
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Narración:4.5 out of 5 stars 188
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Historia4.5 out of 5 stars 187
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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5 out of 5 stars
-
Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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General4.5 out of 5 stars 305
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Narración:4.5 out of 5 stars 242
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Historia4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 90
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Narración:4.5 out of 5 stars 80
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Historia4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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5 out of 5 stars
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A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- De: Bernard Marr
- Narrado por: Piers Hampton
- Duración: 7 h y 25 m
- Versión completa
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General4 out of 5 stars 68
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Narración:4 out of 5 stars 58
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Historia4 out of 5 stars 55
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
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2 out of 5 stars
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Good book for managers
- De Capnbody en 01-08-18
De: Bernard Marr
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
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General4.5 out of 5 stars 1,195
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Narración:4.5 out of 5 stars 1,002
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Historia4.5 out of 5 stars 997
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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5 out of 5 stars
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Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
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Marketing 4.0
- Moving from Traditional to Digital
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Jonathan Todd Ross
- Duración: 4 h y 48 m
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General4.5 out of 5 stars 125
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Narración:4.5 out of 5 stars 98
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Historia4.5 out of 5 stars 98
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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5 out of 5 stars
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exceptional
- De mathew chandy en 09-10-19
De: Philip Kotler, y otros
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, y otros
- Narrado por: Bernard Setaro Clark, Susan Larkin
- Duración: 6 h y 48 m
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General5 out of 5 stars 3
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Narración:5 out of 5 stars 3
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Historia5 out of 5 stars 3
If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
De: Harvard Business Review, y otros
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No B.S. Sales Success in the New Economy
- De: Dan S. Kennedy
- Narrado por: Joe Pardavila
- Duración: 7 h y 40 m
- Versión completa
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General4.5 out of 5 stars 21
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Narración:4 out of 5 stars 15
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Historia4.5 out of 5 stars 14
In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
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1 out of 5 stars
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terrible narration
- De Fred en 09-20-21
De: Dan S. Kennedy
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Data Science for Business
- What You Need to Know About Data Mining and Data-Analytic Thinking
- De: Foster Provost, Tom Fawcett
- Narrado por: Benjamin Lange
- Duración: 12 h y 46 m
- Versión completa
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General4.5 out of 5 stars 63
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Narración:4.5 out of 5 stars 54
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Historia4.5 out of 5 stars 53
Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.
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5 out of 5 stars
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What I Was Looking For
- De Sean en 05-20-22
De: Foster Provost, y otros
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Marketing 5.0
- Technology for Humanity
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- Narrado por: Steve Menasche
- Duración: 7 h y 8 m
- Versión completa
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General4 out of 5 stars 61
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Narración:4.5 out of 5 stars 51
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Historia4 out of 5 stars 50
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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1 out of 5 stars
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Very disappointing
- De TerrisThompson en 01-24-23
De: Philip Kotler, y otros
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- De: Ray Edwards
- Narrado por: Ray Edwards
- Duración: 4 h y 11 m
- Versión completa
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General5 out of 5 stars 258
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Narración:4.5 out of 5 stars 221
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Historia5 out of 5 stars 221
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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5 out of 5 stars
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Buy the print or kindle version. The narration is trash.
- De Julia Perrodin en 07-09-20
De: Ray Edwards
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Marketing 4.0
- Moving from Traditional to Digital
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Jonathan Todd Ross
- Duración: 4 h y 48 m
- Versión completa
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General4.5 out of 5 stars 125
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Narración:4.5 out of 5 stars 98
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Historia4.5 out of 5 stars 98
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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5 out of 5 stars
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exceptional
- De mathew chandy en 09-10-19
De: Philip Kotler, y otros
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, y otros
- Narrado por: Bernard Setaro Clark, Susan Larkin
- Duración: 6 h y 48 m
- Versión completa
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General5 out of 5 stars 3
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Narración:5 out of 5 stars 3
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Historia5 out of 5 stars 3
If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
De: Harvard Business Review, y otros
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No B.S. Sales Success in the New Economy
- De: Dan S. Kennedy
- Narrado por: Joe Pardavila
- Duración: 7 h y 40 m
- Versión completa
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General4.5 out of 5 stars 21
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Narración:4 out of 5 stars 15
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Historia4.5 out of 5 stars 14
In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
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1 out of 5 stars
-
terrible narration
- De Fred en 09-20-21
De: Dan S. Kennedy
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Data Science for Business
- What You Need to Know About Data Mining and Data-Analytic Thinking
- De: Foster Provost, Tom Fawcett
- Narrado por: Benjamin Lange
- Duración: 12 h y 46 m
- Versión completa
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General4.5 out of 5 stars 63
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Narración:4.5 out of 5 stars 54
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Historia4.5 out of 5 stars 53
Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.
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5 out of 5 stars
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What I Was Looking For
- De Sean en 05-20-22
De: Foster Provost, y otros
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Marketing 5.0
- Technology for Humanity
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Steve Menasche
- Duración: 7 h y 8 m
- Versión completa
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General4 out of 5 stars 61
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Narración:4.5 out of 5 stars 51
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Historia4 out of 5 stars 50
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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1 out of 5 stars
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Very disappointing
- De TerrisThompson en 01-24-23
De: Philip Kotler, y otros
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- De: Ray Edwards
- Narrado por: Ray Edwards
- Duración: 4 h y 11 m
- Versión completa
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General5 out of 5 stars 258
-
Narración:4.5 out of 5 stars 221
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Historia5 out of 5 stars 221
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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5 out of 5 stars
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Buy the print or kindle version. The narration is trash.
- De Julia Perrodin en 07-09-20
De: Ray Edwards
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
- Versión completa
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General5 out of 5 stars 79
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Narración:5 out of 5 stars 61
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Historia5 out of 5 stars 61
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
-
Great advice
- De Juan Jesus en 03-23-21
De: Joseph Sugarman
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Sell!
- The Way Your Customers Want to Buy
- De: Dale Carnegie & Associates
- Narrado por: Dan Strutzel
- Duración: 5 h y 10 m
- Versión completa
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General5 out of 5 stars 26
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Narración:5 out of 5 stars 23
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Historia5 out of 5 stars 23
What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter. In this age where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the real modern sales cycle.
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5 out of 5 stars
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Awesome story!
- De SmartSysta en 06-07-23
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Built to Last
- Successful Habits of Visionary Companies (Good to Great, Book 2)
- De: Jim Collins
- Narrado por: Jim Collins, Jerry I. Porras
- Duración: 6 h y 16 m
- Versión resumida
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General4.5 out of 5 stars 1,166
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Narración:4.5 out of 5 stars 951
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Historia4.5 out of 5 stars 949
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
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1 out of 5 stars
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Worst audio book doesn’t even read the book
- De Bob en 07-20-20
De: Jim Collins
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Marketing 6.0
- The Future Is Immersive
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Graham Rowat
- Duración: 5 h y 40 m
- Versión completa
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General3 out of 5 stars 2
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Narración:4.5 out of 5 stars 2
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Historia3 out of 5 stars 2
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
De: Philip Kotler, y otros
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- De: Alexander Chernev, Philip Kotler
- Narrado por: Tim Andres Pabon
- Duración: 17 h y 36 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
De: Alexander Chernev, y otros
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 8 h y 49 m
- Versión completa
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General4 out of 5 stars 13
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Narración:4 out of 5 stars 10
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Historia4 out of 5 stars 10
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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3 out of 5 stars
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I don't like the narrator.
- De Jerome A Brown en 03-16-20
De: Robert W. Bly
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If You're Not First, You're Last
- Sales Strategies to Dominate Your Market and Beat Your Competition
- De: Grant Cardone
- Narrado por: Grant Cardone
- Duración: 7 h y 47 m
- Versión completa
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General5 out of 5 stars 5,027
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Narración:5 out of 5 stars 4,387
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Historia5 out of 5 stars 4,349
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.
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5 out of 5 stars
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Connected in 30 seconds
- De Dunk en 10-08-16
De: Grant Cardone
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 604
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Narración:4.5 out of 5 stars 467
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Historia4.5 out of 5 stars 459
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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5 out of 5 stars
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
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Hook Point
- How to Stand Out in a 3-Second World
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 8 h y 11 m
- Versión completa
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General4 out of 5 stars 691
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Narración:4.5 out of 5 stars 594
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Historia4 out of 5 stars 587
Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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3 out of 5 stars
-
90 min in - too much fluff
- De Anonymous User en 11-17-20
De: Brendan Kane
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The Remains of the Day
- De: Kazuo Ishiguro
- Narrado por: Nicholas Guy Smith
- Duración: 9 h y 23 m
- Versión completa
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General4.5 out of 5 stars 2,575
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Narración:5 out of 5 stars 2,204
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Historia4.5 out of 5 stars 2,191
This is Kazuo Ishiguro's profoundly compelling portrait of a butler named Stevens. Stevens, at the end of three decades of service at Darlington Hall, spending a day on a country drive, embarks as well on a journey through the past in an effort to reassure himself that he has served humanity by serving the "great gentleman," Lord Darlington. But lurking in his memory are doubts about the true nature of Lord Darlington's "greatness," and much graver doubts about the nature of his own life.
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5 out of 5 stars
-
Beautiful and ever relevant
- De bbots en 07-04-20
De: Kazuo Ishiguro
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The Black Swan, Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility"
- Incerto, Book 2
- De: Nassim Nicholas Taleb
- Narrado por: Joe Ochman
- Duración: 15 h y 48 m
- Versión completa
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General4.5 out of 5 stars 2,030
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Narración:4.5 out of 5 stars 1,681
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Historia4.5 out of 5 stars 1,671
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world.
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4 out of 5 stars
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Interesting, but over the top
- De Anonymous User en 08-08-19
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Sam Walton
- Made in America
- De: John Huey, Sam Walton
- Narrado por: Henry Strozier
- Duración: 10 h y 31 m
- Versión completa
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General5 out of 5 stars 3,030
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Narración:5 out of 5 stars 2,598
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Historia5 out of 5 stars 2,585
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
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5 out of 5 stars
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Capitalism Is The Way
- De Nathan Ruff en 04-14-19
De: John Huey, y otros
Lo que los oyentes dicen sobre Data-Driven Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Sean
- 10-27-23
Good wealth of knowledge, but I would have preferred the PDF be presented in a more digestible way, sort of like an infographic that you say in today's marketing. Instead, it is just sort of a mash up..
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Patrick
- 10-18-20
Dated but contains solid information
Some of the information is a but dated and the text doesn't translate well for an audio book. But the fundamentals of the book are solid.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kindle Customer
- 09-24-21
very insightful
"the leading marketers invest in branding and infrastructure" will forever be a practice now.
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