Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
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Data-Driven Marketing
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Narrado por:
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Jim Meskemin
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De:
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Mark Jeffery
Acerca de esta escucha
Named best marketing book of 2011 by the American Marketing Association.
How organizations can deliver significant performance gains through strategic investment in marketing.
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and internet marketing. Based on new research from the Kellogg School of Management, this audiobook is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.
- Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization
- In-depth discussion of the 15 key metrics every marketer should know
- Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nissan, Philips, Sony, and many other firms
- Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending
- In-depth examples of how to apply the principles in small and large organizations
- Free downloadable ROMI templates for all examples given in the audiobook
With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2010 Mark Jeffery (P)2012 Audible, Inc.Los oyentes también disfrutaron...
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Historia4.5 out of 5 stars 49
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
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5 out of 5 stars
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Incredible
- De Amazon Customer en 08-29-24
De: Mark Roberge
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How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
- Versión completa
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General4.5 out of 5 stars 428
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Narración:4 out of 5 stars 362
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Historia4.5 out of 5 stars 357
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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1 out of 5 stars
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WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
De: Byron Sharp
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
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General4.5 out of 5 stars 1,931
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Narración:4.5 out of 5 stars 1,599
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Historia4.5 out of 5 stars 1,595
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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4 out of 5 stars
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An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
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Purple Cow
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 3,642
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Narración:4.5 out of 5 stars 2,844
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Historia4.5 out of 5 stars 2,831
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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3 out of 5 stars
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!!!! Good !!!!! Should be a chapter, not book!!
- De Phillip en 06-25-12
De: Seth Godin
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Lean Marketing
- More Leads. More Profit. Less Marketing
- De: Allan Dib
- Narrado por: Troy Duran
- Duración: 8 h y 19 m
- Versión completa
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General4.5 out of 5 stars 65
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Narración:4.5 out of 5 stars 64
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Historia4.5 out of 5 stars 64
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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2 out of 5 stars
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Great Title & Goals - Didn't Deliver on Substance
- De Musekic en 06-10-24
De: Allan Dib
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Confessions of the Pricing Man
- How Price Affects Everything
- De: Hermann Simon
- Narrado por: Richard Elwood
- Duración: 10 h y 21 m
- Versión completa
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General5 out of 5 stars 85
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Narración:5 out of 5 stars 77
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Historia5 out of 5 stars 77
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
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5 out of 5 stars
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Excellent Business Book
- De Ben en 02-08-25
De: Hermann Simon
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- De: Marc Gobe
- Narrado por: DeMario Clarke
- Duración: 12 h y 42 m
- Versión completa
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General4 out of 5 stars 83
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Narración:4 out of 5 stars 76
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Historia4 out of 5 stars 76
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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2 out of 5 stars
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I want to read this book. But the narrator is poor
- De Peter en 03-13-13
De: Marc Gobe
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Behind the Cloud
- The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
- De: Marc Benioff, Carlye Adler
- Narrado por: Ax Norman
- Duración: 7 h y 54 m
- Versión completa
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General4.5 out of 5 stars 142
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Narración:4.5 out of 5 stars 123
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Historia4.5 out of 5 stars 123
How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.
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5 out of 5 stars
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Inspirational
- De Anonymous User en 07-29-20
De: Marc Benioff, y otros
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Storytelling with Data
- A Data Visualization Guide for Business Professionals
- De: Cole Nussbaumer Knaflic
- Narrado por: Cole Nussbaumer Knaflic
- Duración: 5 h y 43 m
- Versión completa
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General4.5 out of 5 stars 433
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Narración:4.5 out of 5 stars 369
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Historia4.5 out of 5 stars 366
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
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4 out of 5 stars
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Very insightful and actionable
- De Amazon Customer en 04-27-18
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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General5 out of 5 stars 5,141
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Narración:5 out of 5 stars 4,426
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Historia5 out of 5 stars 4,371
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 738
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Narración:4.5 out of 5 stars 577
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Historia4.5 out of 5 stars 569
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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5 out of 5 stars
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Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
Lo que los oyentes dicen sobre Data-Driven Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Sean
- 10-27-23
Good wealth of knowledge, but I would have preferred the PDF be presented in a more digestible way, sort of like an infographic that you say in today's marketing. Instead, it is just sort of a mash up..
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 08-06-24
Nice book but without Whispesync
If you are looking for immersive version this book is not for you. I bought audible and readable in order to have this feature but it does not support so t write this comment for the future clients to not waste their money
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Patrick
- 10-18-20
Dated but contains solid information
Some of the information is a but dated and the text doesn't translate well for an audio book. But the fundamentals of the book are solid.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kindle Customer
- 09-24-21
very insightful
"the leading marketers invest in branding and infrastructure" will forever be a practice now.
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