The Inc. Series

2 books in series
2 out of 5 stars 1 rating

Start a Successful Business (Inc. Magazine) Publisher's Summary

Let Inc. help launch your dreams.

Makers, doers, and dreamers - for decades they have turned to Inc. for help in getting their businesses off the ground. The publication's keen advice clarifies the process, while startup stories fuel aspirations and spark action.

Warby Parker shook up the eyewear sector with its innovative, socially conscious business model. Skullcandy tapped into the surfing, skateboarding, and hip-hop scenes - and built a standout audio brand. All along, Inc. was there, capturing triumphs, setbacks, and lessons learned.

Now, Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages:

  • Come up with a brilliant business idea
  • Select the best structure and strategy for your startup
  • Figure out funding
  • Get the word out - and get customers
  • Dig deep to discover their wants and needs
  • Become an exceptional leader
  • Prepare to go global

Throughout, celebrated entrepreneurs share ideas that worked for them, including where Sarah Blakely got the inspiration for Spanx, how Elon Musk stays insanely productive, why Rent the Runway ditched the business plan, and how a hashtag accelerated Airbnb's success.

With a fleet of trusted experts by your side, starting a business will be faster, less confusing - and a whole lot more fun.

©2018 AMACOM, division of American Management Association, International. (P)2017 Audible, Inc.
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  • Book 1

    • Start a Successful Business (Inc. Magazine)

    • Expert Advice to Take Your Startup from Idea to Empire
    • By: Colleen DeBaise
    • Narrated by: Angi Lenhart
    • Length: 5 hrs and 20 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
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    Let Inc. help launch your dreams. Makers, doers, and dreamers - for decades they have turned to Inc. for help in getting their businesses off the ground. The publication's keen advice clarifies the process, while startup stories fuel aspirations and spark action.

    Regular price: $19.95

  • Book 2

    • Marketing Your Startup

    • The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business
    • By: Simona Covel
    • Narrated by: Julie Eickhoff
    • Length: 5 hrs and 38 mins
    • Unabridged
    • Overall
      2 out of 5 stars 1
    • Performance
      1 out of 5 stars 1
    • Story
      1 out of 5 stars 1

    To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast.

    Regular price: $19.95