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Patrick Hanlon

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  • The Social Code | Patrick Hanlon

    The Social Code

    • UNABRIDGED (52 mins)
    • By Patrick Hanlon
    • Narrated By Patrick Hanlon

    The Social Code is the much-anticipated sequel to Patrick Hanlon's widely acclaimed book Primal Branding: Create Zealots for Your Brand, Your Company And Your Future. The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves.

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