Showing results by author "Scott Zimmerman"

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    • Dr. Tony Alessandra Interviews Scott Zimmerman on One-to-One Marketing

    • By: Scott Zimmerman
    • Narrated by: Tony Alessandra
    • Length: 28 mins
    • Original Recording
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    Scott discusses how to match your marketing messages to the wants, needs, and interests of every recipient. He talks about his system for profiling every single customer and prospect so marketing can tailor messages specifically around each and every customer’s needs. Scott says that consistent, individualized follow-up with prospects and customers is the key to sales and marketing success.

    Regular price: $6.99

    • Scott Zimmerman - Matching Marketing to Personality

    • Conversations with the Best Entrepreneurs on the Planet
    • By: Scott Zimmerman
    • Narrated by: Mike Giles
    • Length: 1 hr and 1 min
    • Original Recording
    • Overall
      3 out of 5 stars 4
    • Performance
      2.5 out of 5 stars 3
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    In 2001 he unveiled the first web-based contact management system - Cyrano - able to deliver personalized one-to-one marketing messages to prospects and customers. Determined to figure out how to match marketing messages to people’s personality types to ensure that every piece of communication spoke specifically to the intended recipient to maximize impact and conversion, he was led to Dr. Tony Alessandra, one of America’s foremost experts in applied human behavior.

    Regular price: $3.60