Showing results by author "Scott Zimmerman" in All Categories

Many of the concepts discussed in Section I of this book are based upon the proven concepts described in Dr. Alessandra’s and Dr. O’Connor’s books, “PeopleSmart” and “The Platinum Rule.” We will now introduce you to the four behavioral styles that are used throughout this book: the Director, Socializer, Thinker and Relater. As you read the description of each style, try to visualize previous or current customers who possess each style. Also ask yourself whether you would have been a more successful salesperson (or a co-worker, parent, spouse, or neighbor ) had you adapted your...

The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs shares my personal approach to doing business on social media, which has helped our law firm bring in million dollar cases. It also gives you immediate access to the crowdsourced brilliance of 47 top social media, business, and communication experts who show you, through real-world examples and their own success, how you can use social media to build your brand, top of mind awareness, and dominate your market.

In 2001 he unveiled the first web-based contact management system - Cyrano - able to deliver personalized one-to-one marketing messages to prospects and customers. Determined to figure out how to match marketing messages to people’s personality types to ensure that every piece of communication spoke specifically to the intended recipient to maximize impact and conversion, he was led to Dr. Tony Alessandra, one of America’s foremost experts in applied human behavior.

Scott discusses how to match your marketing messages to the wants, needs, and interests of every recipient. He talks about his system for profiling every single customer and prospect so marketing can tailor messages specifically around each and every customer’s needs. Scott says that consistent, individualized follow-up with prospects and customers is the key to sales and marketing success.