Showing results by author "Robert Villegas" in All Categories

Why did I write this book, and why did I call it EGOnomics? I believe you need to defend your ego against countless efforts to diminish it. Anti-ego ideologies often equivocate between egoism and narcissism and treat both concepts as if they were the same. The proponents of “anti-ego” do not like to witness a person expressing pride and self-regard, or when he is praised for having done something good or beneficial for himself. “Who does he think he is?” they ask. In this book I want to straighten out our understanding of the human ego and I want to give you tools to help you feel ...

If your sport team, charitable organization or entertainment company relies on sponsorship dollars, your sponsorship proposal must make the best business case for your marketing value. This book provides the basic guidelines that will help you produce a winning sponsorship proposal. These guidelines focus on the key concepts that will sell potential sponsors on the value of being your marketing partner. You will earn more sponsorship dollars and provide more value to sponsors.

The purpose of this book is to delve into critical issues about how the human mind has come to the modern position of doubt and despair. The culprits in this matter include the irrationality of both rationalism and skepticism, and, in particular, the child of skepticism known as pragmatism. Our age is an age of irrationalism specifically because these philosophical concepts lead to doubt, confusion, and denial of reality.

How many times have we heard the old saw: “Capitalism has failed again” over the course of contemporary events? We heard it during the Great Depression of 1929 after Hoover had invoked tariffs and precipitated economic retaliation and a banking crisis. Along with this question usually came a statement to the effect, that “We can fix capitalism and make it even stronger by issuing economic controls or spending money to stimulate economic activity.” This book will argue that capitalism, as an economic system, cannot fail as long as individuals are free to act.

The materials in this document are intended for counselors who are seeking new tools and a new understanding of addiction without the almost obligatory religious perspective. In fact, this new perspective is secular – without religion – and provides some interesting insights for counselors dealing with patients who need that understanding. This document is the counselor’s companion document to the Patient version of this story entitle “The World’s First Drunk”. It contains a quiz for the patient and some talking points for group and individual discussion with the patient. The ...

This book is written for the athlete, team or concert promoter seeking sponsorship relationships in the sport and entertainment fields. The techniques presented here will help any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities. Build your marketing team around this book and you’ll experience success.

Today, our culture is inundated with collectivism, the idea that man belongs to the group and must obey the group’s moral pronouncements. We are told we belong to the family, the community, the church, the race, the ethnic group, etc. We are told that only the collective is important and that sacrifice to the group is the only moral act. This book seeks a different perspective. It holds that the individual is supremely important and an end in him or herself, not to be used by collectivist leaders for the sake of "common" goals. This book is “succinctly written and conveys complex ...

This book is written for companies that want to explore the benefits of sport and entertainment sponsorship. This book is the culmination of years of study, experience and success. As a marketing and sales manager for many years, I have experienced the many permutations involved in sport sponsorship and advertising in general.

Amerigo was born in a time of desperation and dystopia. He was the only man with the vision of a great future. Many repaired to his cause while others swore to destroy him. They wanted his life, his mind and everything he loved. He swore that no matter what they did, he would win the struggle for freedom and a new future.

This fictional work assumes that Adolf Hitler did not commit suicide in his Berlin bunker toward the end of World War II, but instead, was able to survive and escape to South America. This work presents the author’s reflection of the meaning of Nazism and fascism and attempts to extract that meaning from Hitler’s life and final words.

If psychology has no solid epistemology and metaphysics, how can it stand on its own? I do not think it can and this explains why psychology is in such a sad state today. Yet, before we can put psychology on a solid foundation, philosophy too must advance above the level of puberty. With its base in modern philosophy, even philosophy cannot stand on its own which exposes the real problems with modern psychology. We must indict psychology by looking at its philosophical bases in Hume and Kant. We will examine this later. Suffice to say that modern psychology is based upon false premises that...

The goal of my writing is to warn people about the dangers of bad ideology. I have, for many years, known that the consequences of creeping altruism were poverty and moral decline. I learned this by observing the cynical goal of power of modern philosophers, religious leaders, and their philosophical offshoots. The enemies of man include both the left and the right.

How Pragmatism Destroyed a World is a powerful book about how ideas influence the most tragic events of history. It holds that everyone in the world has the same disease – and we are all dying from it. This is because much of man’s institutional knowledge descended from myths that ignored reality and existence. This so-called knowledge led to pragmatism and existential incompetence and this led to the brainwashing of the human mind. Since pragmatism is incapable of leading to understanding, and most of our leaders are educated in today’s universities, they are, almost as a group, ...

Is it possible that the problems in the world are not caused by capitalism and rich people? Is it possible that anti-capitalism and anti-reason philosophies are nothing more than elaborate hoaxes designed to convince people to give up everything they have honestly earned and take it away from them? Is it possible they are caused by the re-distribution of capital to wasteful uses and the consequent destruction of jobs and affluence? Additionally, after spending millions of dollars to fix the economy or the environment, altruists will forget to ask if the problem is fixed. If they hear that ...

This book is designed to assist the Call Center Supervisor in upgrading the skills of his Call Center Representatives. Call Center Representatives are important because they are the only point of contact you’re your customers. They must know the company’s quality assurance standards and be able to represent the company well. They often make the difference between a customer with a problem resolved and a customer who will not come back. Giving proper answers, having the proper attitude and tone of voice are, therefore, of utmost importance for the company. This booklet will take the ...

These pages represent two chapters of my recently updated book, The REAL Purpose-Driven Life plus an additional chapter on good versus evil. I removed the afore-mentioned chapters because I wanted to focus, in that book, on the central moral concept known as purpose. These chapters, although central to an understanding of the morality of Ayn Rand, stand on their own and provide several important insights on how to think about morality and apply it to the life of the individual.

We live in a city on a river. Our city is called New America, and our river is the river Styx. We don’t know how the river got this name, but it is a very wide body of water and, they say, on the other side of the river are some very bad people. We have been at war with them all our lives and almost all the news we receive is about the war and how our Supreme Leader is winning it. We give the bodies of our young to fight this war and some never return. They are lost in the greyness on the other side of the river. We never think about losing them because they don’t know their parents, ...

The advocates of socialism and communism assume, on principle, that the individual belongs to the state and the state can do whatever it wants to him. This premise, being the singular operative premise of communism and socialism, makes their moral natures and actions so similar that they can be understood solely on this basis. Contrast coercive governments with capitalist systems based upon the individual, and you will understand why communism and socialism oppose capitalism. The proponents of these coercive systems do not want the people to know that force and capitalism are opposites. In ...

This stage play is about the struggle of the main character, Ricard, who has recently been arrested for driving under the influence (DUI) of alcohol. The play chronicles his personal struggle to deal with how he became an alcoholic and how to repair his life. It focuses on his values, how to identify their role in his life, and how he can shed alcohol as a value. As he begins to understand what is important in his life, he begins the trek from his distorted value structure to what is important in life.

Jonny Payne is an Indiana teenager who has just discovered the philosophy of Ayn Rand and his parents are displeased. They take him to a priest and a psychologist, but his only question is "What is the price of independence? Jonny struggles to grow intellectually while confronted by the disapproval of his parents and peers. As he grows, he learns that the battle for individuality is the battle of life.