Showing results by author "Renee Mauborgne"

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    • Blue Ocean Strategy

    • How to Create Uncontested Market Space and Make Competition Irrelevant
    • By: W. Chan Kim, Renee Mauborgne
    • Narrated by: Grover Gardner
    • Length: 6 hrs and 27 mins
    • Unabridged
    • Overall
      4 out of 5 stars 2,495
    • Performance
      4 out of 5 stars 1,777
    • Story
      4 out of 5 stars 1,769

    In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

    • 1 out of 5 stars
    • Get the actual book

    • By Robert Donoghue on 08-29-06

    Regular price: $20.99

    • Blue Ocean Shift

    • Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
    • By: Renee Mauborgne, W. Chan Kim
    • Narrated by: Christian Steiner
    • Length: 9 hrs and 48 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 262
    • Performance
      4.5 out of 5 stars 235
    • Story
      4.5 out of 5 stars 234

    Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

    • 4 out of 5 stars
    • Reference PDF is in your Library

    • By bshiratori on 06-15-18

    Regular price: $29.65

    • HBR's 10 Must Reads on Managing People

    • By: W. Chan Kim, Daniel Goleman, Jon R. Katzenbach, and others
    • Narrated by: Mark Cabus, Susan Larkin
    • Length: 8 hrs and 7 mins
    • Unabridged
    • Overall
      4 out of 5 stars 206
    • Performance
      4 out of 5 stars 173
    • Story
      4 out of 5 stars 171

    Managing people is fraught with challenges - even if you're a seasoned manager. Here's how to handle them. If you listen to nothing else on managing people, you should at least hear these 10 articles.

    • 2 out of 5 stars
    • Too eclectic... wasn't satisfied

    • By Donna on 06-06-18

    Regular price: $19.95

    • HBR's 10 Must Reads on Change Management

    • By: Renee Mauborgne, W. Chan Kim, John P. Kotter, and others
    • Narrated by: Susan Larkin, Bernard Setaro Clark
    • Length: 7 hrs and 30 mins
    • Unabridged
    • Overall
      4 out of 5 stars 142
    • Performance
      4 out of 5 stars 110
    • Story
      4 out of 5 stars 109

    Most companies' change initiatives fail. Yours don't have to. If you listen to nothing else on change management, listen to these 10 articles (featuring "Leading Change" by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.

    • 5 out of 5 stars
    • Well worth my time

    • By Brian K. Hill on 12-26-16

    Regular price: $19.95

    • Blue Ocean Shift

    • Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
    • By: Renee Mauborgne, W. Chan Kim
    • Narrated by: Christian Steiner
    • Length: 9 hrs and 47 mins
    • Unabridged
    • Overall
      4 out of 5 stars 16
    • Performance
      4.5 out of 5 stars 14
    • Story
      4.5 out of 5 stars 14

    Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

    • 1 out of 5 stars
    • terrible

    • By ASHOK HN on 07-09-18

    Regular price: $21.31

    • The W. Chan Kim & Renée Mauborgne Blue Ocean Strategy Reader

    • The Iconic Articles by the Bestselling Authors of Blue Ocean Strategy
    • By: W. Chan Kim, Renée Mauborgne
    • Narrated by: James Conlan
    • Length: 6 hrs and 41 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 6
    • Performance
      5 out of 5 stars 5
    • Story
      4 out of 5 stars 5

    The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

    Regular price: $29.95

    • Creating New Market Space

    • By: W. Chan Kim, Renee Mauborgne
    • Narrated by: uncredited
    • Length: 36 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 7
    • Performance
      3.5 out of 5 stars 3
    • Story
      3.5 out of 5 stars 3

    Head-to-head competition can only get you a larger piece of an existing pie. To break free from the pack and stake out new ground requires a different competitive mind-set and a systematic way of looking for opportunities. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.

    • 5 out of 5 stars
    • A good read for Marketers

    • By John on 06-29-18

    Regular price: $2.95

    • Blue Ocean Shift (German Edition)

    • Jenseits des Wettbewerbs - Bewährte Schritte, die Mut erzeugen und neues Wachstum schaffen
    • By: W. Chan Kim, Renee Mauborgne
    • Narrated by: Uwe Daufenbach
    • Length: 11 hrs and 19 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Blue Ocean Shift bietet einen klugen, systematischen Plan, um jedem Unternehmen zu helfen, sich vom Wettbewerb in existierenden Märkten wegzubewegen, um neue Märkte zu schaffen. Das Hörbuch beschreibt die konzeptuellen Unterschiede und das zugrunde liegende Muster, das Maßnahmen des Marktwettbewerbs - was als Red Ocean-Strategie bezeichnet wird - von Maßnahmen zur Marktschaffung - was als Blue Ocean-Strategie bezeichnet wird, trennt.   

    Regular price: $24.95