Showing results by author "Michael Silverstein"

Categories

All Categories

6 results
Sort by
    • Women Want More

    • By: Michael J. Silverstein, Kate Sayre
    • Narrated by: Kellie Fitzgerald
    • Length: 10 hrs and 14 mins
    • Unabridged
    • Overall
      5 out of 5 stars 1
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened.

    Regular price: $28.51

    • The $10 Trillion Prize

    • Captivating the Newly Affluent in China and India
    • By: Michael J. Silverstein, Abheek Singhi, Carol Liao, and others
    • Narrated by: Don Hagen
    • Length: 11 hrs and 31 mins
    • Unabridged
    • Overall
      4 out of 5 stars 10
    • Performance
      4.5 out of 5 stars 8
    • Story
      4.5 out of 5 stars 9

    You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.

    Regular price: $20.72

    • The Female Economy (Harvard Business Review)

    • By: Michael J. Silverstein, Kate Sayre
    • Narrated by: Todd Mundt
    • Length: 21 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 3
    • Performance
      5 out of 5 stars 1
    • Story
      3 out of 5 stars 1

    Michael J. Silverstein, a senior partner in the Boston Consulting Group's Chicago office, and Kate Sayre, a partner in the BCG's New York office, write about how women are being ignored and underestimated even though they are the largest market opportunity in the world.

    • 5 out of 5 stars
    • Good fast Listen

    • By Anonymous User on 11-10-17

    Regular price: $1.95

    • Treasure Hunt

    • Inside the Mind of the New Consumer
    • By: Michael J. Silverstein
    • Narrated by: John H. Mayer
    • Length: 9 hrs and 22 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 33
    • Performance
      4 out of 5 stars 11
    • Story
      4 out of 5 stars 12

    Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts, it's the one closest to her parking spot.

    Regular price: $21.27

    • Rocket

    • Eight Lessons to Secure Infinite Growth
    • By: Michael J. Silverstein
    • Narrated by: Jim Tedder
    • Length: 12 hrs and 33 mins
    • Unabridged
    • Overall
      4 out of 5 stars 5
    • Performance
      5 out of 5 stars 4
    • Story
      4 out of 5 stars 5

    Rocket tells the story of how 16 remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria's Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a how-to lesson, and by the end you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.

    Regular price: $21.00

    • Creatures of Politics

    • Media, Message, and the American Presidency
    • By: Michael Lempert, Michael Silverstein
    • Narrated by: Clay Teunis
    • Length: 9 hrs and 19 mins
    • Unabridged
    • Overall
      2 out of 5 stars 1
    • Performance
      2 out of 5 stars 1
    • Story
      2 out of 5 stars 1

    It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This audiobook explores political communication in American presidential politics, focusing on what political insiders call "message". Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate.

    Regular price: $19.95