Showing results by author "Marcia Yudkin"

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    • Marketing for Introverts

    • How Quiet Ones Can Zing
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 1 hr and 9 mins
    • Unabridged
    • Overall
      4 out of 5 stars 14
    • Performance
      4 out of 5 stars 12
    • Story
      4 out of 5 stars 11

    Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point? If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to the stereotype in our culture, introverts can excel at marketing. This audiobook describes dozens of ways in which introverts can approach networking, publicity, getting published, speaking in public, social media, promotional videos and other common marketing activities while being true to their personality.

    Regular price: $6.99

    • No-Hype Copywriting

    • The Keys to Lively, Appealing and Truthful Sales Writing
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 1 hr and 9 mins
    • Unabridged
    • Overall
      4 out of 5 stars 18
    • Performance
      4 out of 5 stars 17
    • Story
      4.5 out of 5 stars 17

    If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy. Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool.

    • 2 out of 5 stars
    • Expeirience spolied by poor narration

    • By Heetendra on 04-15-14

    Regular price: $6.99

    • Marketing to Introverts

    • How to Attract and Keep the Reserved 50 Percent as Customers
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 1 hr and 47 mins
    • Unabridged
    • Overall
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Story
      5 out of 5 stars 1

    Increase your understanding of psychological diversity and its impact in business. If you're in business and love hanging out with other people as much as you can, it's essential to recognize that not all customers think and feel as you do. Some 25% to 50% of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success.

    Regular price: $8.39

    • Meatier Marketing Copy

    • Insights on Copywriting That Generates Leads and Sparks Sales
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 2 hrs and 25 mins
    • Unabridged
    • Overall
      4 out of 5 stars 58
    • Performance
      4 out of 5 stars 49
    • Story
      4 out of 5 stars 47

    Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

    • 5 out of 5 stars
    • The most useful book I have ever read/heard.

    • By Ronald D Cook on 01-06-12

    Regular price: $17.47

    • Persuading People to Buy

    • Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 2 hrs and 11 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 7
    • Performance
      3.5 out of 5 stars 7
    • Story
      3.5 out of 5 stars 7

    Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....

    • Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 2 hrs and 11 mins
    • Release date: 11-17-11
    • 3.5 out of 5 stars 7 ratings

    Regular price: $17.47

    • Writing Articles About the World Around You

    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 7 hrs and 32 mins
    • Unabridged
    • Overall
      4 out of 5 stars 8
    • Performance
      4.5 out of 5 stars 5
    • Story
      4.5 out of 5 stars 5

    Get started writing for magazines, and learn to make a living at it. Through examples, explanations and tips, Writing Articles About the World Around You demonstrates how to generate original and saleable article ideas using information that is part of your everyday life. Even if you live in Nowheresville, you'll learn how to recognize topics and angles that can interest editors at magazines and newspapers. Learn to use your experience, on-the-job knowledge, and everyday life to develop how-to articles, reviews and opinion pieces, and more.

    Regular price: $17.49

    • Bullets With Bite

    • Learn to Create Mouthwatering Word Nuggets
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 1 hr and 13 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 5
    • Performance
      4 out of 5 stars 4
    • Story
      4 out of 5 stars 4

    Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

    • 2 out of 5 stars
    • This is not audible material

    • By Michael Davis on 09-29-13

    Regular price: $6.99

    • The Marketing Attitude

    • Insights That Help You Build a Worthy Business
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 1 hr and 48 mins
    • Unabridged
    • Overall
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Story
      5 out of 5 stars 1

    Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

    Regular price: $17.47

    • Inspired!

    • How to Be More Original, Insightful and Productive in Your Work
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 6 hrs and 47 mins
    • Unabridged
    • Overall
      5 out of 5 stars 2
    • Performance
      5 out of 5 stars 2
    • Story
      5 out of 5 stars 2

    What’s wrong with you is what’s right with you. To get more done, slow down and sleep more. When you don’t know something, believe what feels like a guess. These are just a few of the eye-opening, empowering concepts in Inspired! How to Be More Original, Insightful and Productive in Your Work.Grounded in psychological studies, historical examples and testing with writers and artists, Inspired! offers paradoxes that turn your creative blocks upside down and your hidden strengths right side up.

    • How to Be More Original, Insightful and Productive in Your Work
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 6 hrs and 47 mins
    • Release date: 02-26-13
    • 5 out of 5 stars 2 ratings

    Regular price: $17.49

    • Strategic Marketing

    • Insights on Setting Smart Directions for Your Business
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 2 hrs and 18 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 6
    • Performance
      3 out of 5 stars 6
    • Story
      3.5 out of 5 stars 6

    Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.

    • 5 out of 5 stars
    • great investment for beginners

    • By Stevie Butler on 02-19-18

    Regular price: $17.47

    • Publicity Tactics

    • Insights on Creating Lucrative Media Buzz
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 2 hrs and 6 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 4
    • Performance
      3.5 out of 5 stars 3
    • Story
      3.5 out of 5 stars 3

    Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

    Regular price: $17.47

    • Beginner’s Guide to Information Marketing: Your First Audio Product

    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 57 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 2
    • Performance
      4 out of 5 stars 2
    • Story
      3 out of 5 stars 2

    Create and sell your first audio product, step by step. Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn how to make this happen by creating and selling audio products. There's no need to suffer through the typical mistakes that delay success with audio products. Discover how to do it right, so they begin bringing you income your first time out of the gate.

    Regular price: $6.99

    • No More Writer’s Block!

    • Become a Prolific Writer
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 1 hr and 9 mins
    • Unabridged
    • Overall
      3 out of 5 stars 3
    • Performance
      4 out of 5 stars 2
    • Story
      3 out of 5 stars 2

    Lick procrastination and writer's block permanently, now. Based on years of creativity research and with its techniques tested at dozens of workshops, No More Writer's Block! demonstrates how to shed self-defeating judgments and get moving on any long-delayed project today. Whether you've put off work on your firm's annual report or the Great American Novel, this program gives you the gentle kick in the pants and practical tools you need.

    Regular price: $6.99

    • Beginner’s Guide to Information Marketing: Your First Kindle Ebook

    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 2 hrs and 9 mins
    • Unabridged
    • Overall
      4 out of 5 stars 4
    • Performance
      3.5 out of 5 stars 3
    • Story
      4 out of 5 stars 2

    Do you have a published book you want to convert for sale on Kindle or ideas for a series of Kindle originals? Whether you write fiction or nonfiction, discover all the angles for success on Kindle and the other ebook marketplaces (Nook, iBookstore, Kobo, etc.). Enjoy an ever-growing stream of additional income, new readers around the world, a fresh credential as an author, and a second life for content you already have on hand. Learn from someone with a deep background in traditional publishing, marketing, and entrepreneurship.

    Regular price: $6.99

    • Beginner's Guide to Information Marketing: Your First PDF Report

    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 58 mins
    • Unabridged
    • Overall
      3 out of 5 stars 1
    • Performance
      1 out of 5 stars 1
    • Story
      3 out of 5 stars 1

    Create and sell your first PDF report, step by step. Wishing you could wake up having orders in your email inbox and the freedom to take longer vacations because you had a second source of income? Learn step by step how to make this happen. Doing anything new for the first time is intimidating. So don't try to write your first downloadable report and put it up for sale through trial and error. Discover how to do it right, so it brings in income whether you're at your desk, playing with your kids or basking on the beach.

    Regular price: $6.99

    • Advanced Guide to Information Marketing

    • Multiply Your Profits by Repurposing Content
    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 2 hrs and 42 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 6
    • Performance
      3.5 out of 5 stars 5
    • Story
      4 out of 5 stars 5

    Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a creative fashion, rework it for a different audience, raise the perceived value (and the price!) and add meaningful, easy-to-produce items to your product line.

    Regular price: $13.99

    • Brainstorming a Better Book Title

    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 1 hr and 41 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    What to call your book? It’s a dilemma that has many novelists, nonfiction authors and writers of children’s books gnashing their teeth. Others give their book title little thought, only to discover later that they’ve made a massive error. Brainstorming a Better Book Title gives you an effective titlefinding process to follow. More than 150 analyzed examples make the stakes of this search very real. Discover how to avoid titles that could cause problems for your book and learn how to identify and select your best options.

    Regular price: $6.99

    • Create a Paid Mentorship Program to Capitalize on Your Expertise

    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 59 mins
    • Original Recording
    • Overall
      2.5 out of 5 stars 8
    • Performance
      2 out of 5 stars 4
    • Story
      2 out of 5 stars 4

    If you already have fans of your work (or could gather them), why not create a fan club where people pay month after month for access to your pearls of wisdom? Before starting her own online mentorship program with a monthly fee of $195, Marcia Yudkin extensively researched this new money-making opportunity. Profit from her research and the lessons from her successful launch last fall.

    • 2 out of 5 stars
    • Too high priced

    • By Joao Coelho on 04-03-07

    Regular price: $15.00

    • Take Your Business on the Road

    • By: Marcia Yudkin
    • Narrated by: Marcia Yudkin
    • Length: 2 hrs and 46 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    What’s your travel dream? Whether it’s driving from Paris to Moscow or visiting every US national park, learn how to keep your business humming during the travel adventure of your dreams. Based on the author’s months-long road trips throughout North America and shorter journeys abroad, discover how to manage communication, finances, customer service, security, health and more while away from home on a semi-working vacation.

    Regular price: $13.99