Showing results by author "John Cousins" in All Categories

Sir Philip Sidney was an Elizabethan courtier, statesman, soldier, poet, and patron of scholars and poets. He was famous as the ideal gentleman of his day and a model for subsequent generations until the twentieth century replaced classical education with industrial age expedience. He represents something of what we have lost in modern self-interest. For three centuries, he was considered the most extraordinary man of the English Renaissance. But unfortunately, his legacy has faded from modern prominence. Nevertheless, it is fascinating to peer into the past and discover a singular person ...

Annus mirabilis is Latin for "wonderful year," "miraculous year," or "amazing year." For jazz, that year was 1959. It was a pinnacle and hinge point year where the forms and advancements of the past decade were consolidated and recapitulated, and jazz stretched out in a new direction. Vistas and possibilities opened up to be explored, explicitly considered, and developed in the next decade. It was a zenith with the Janus-like quality of looking backward and forward and created some of the most beautiful and challenging music ever recorded. Included here are the albums released in 1959 that ...

Your book makes it easy for someone like myself to understand the concepts of digital marketing and "Get It" . Marketing is about delivering the right message about the right product, at the right price, at the right place, at the right time, and to the right person. Learn the concepts, tools, techniques and platforms involved in the transfer of goods from the producer to the consumer. MBA ASAP Marketing 2.0 provides the essentials of marketing strategy and competitive positioning, digital marketing, social media marketing, and developing and executing a marketing plan. Achieve more, faster...

This book speaks directly to a broad audience—from aspiring leaders and entrepreneurs to established executives—by delivering a transformational journey. Readers will gain insights into the visionary aspect of leadership and the practical skills necessary to execute those visions. It expounds personal qualities and actionable strategies, making it attractive for those looking to make tangible changes in their professional lives or ventures. Welcome to "From Dreamers to Doers: The Leadership Leap," your guide on the transformative journey from envisioning to executing greatness. This ...

A startup venture is a series of hypotheses about who's a customer, what makes your product or service attractive to these customers, and so on. The Business Model Canvas and the Lean Startup Methodology provide a rigorous framework that you use to prove or disprove as many of these hypotheses as possible at as low a cost as possible. This method helps bring objectivity to the process so you don't delude yourself into thinking that the feedback is all necessarily positive.