Showing results by author "Jay Baer"

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    • Youtility

    • Why Smart Marketing Is About Help Not Hype
    • By: Jay Baer
    • Narrated by: Marcus Sheridan, Jay Baer
    • Length: 4 hrs and 51 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 251
    • Performance
      4.5 out of 5 stars 202
    • Story
      4.5 out of 5 stars 203

    Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

    • 4 out of 5 stars
    • Good Framing, Examples and Supporting Concepts

    • By Adam Helweh on 10-13-13

    Regular price: $17.49

    • Hug Your Haters

    • How to Embrace Complaints and Keep Your Customers
    • By: Jay Baer
    • Narrated by: Jay Baer
    • Length: 5 hrs and 36 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 104
    • Performance
      4.5 out of 5 stars 95
    • Story
      4.5 out of 5 stars 95

    Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.

    • 1 out of 5 stars
    • Such a waste of time

    • By hadi maghsoudi on 03-19-16
    • How to Embrace Complaints and Keep Your Customers
    • By: Jay Baer
    • Narrated by: Jay Baer
    • Length: 5 hrs and 36 mins
    • Release date: 03-01-16
    • 4.5 out of 5 stars 104 ratings

    Regular price: $19.59

    • Youtility for Accountants

    • Why Smart Accountants Are Helping, Not Selling
    • By: Jay Baer, Darren Root
    • Narrated by: Jay Baer, Darren Root
    • Length: 1 hr and 18 mins
    • Unabridged
    • Overall
      4 out of 5 stars 6
    • Performance
      4.5 out of 5 stars 5
    • Story
      5 out of 5 stars 4

    Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special audiobook from best-selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

    Regular price: $3.49

    • Youtility for Real Estate

    • Why Smart Real Estate Professionals are Helping, Not Selling
    • By: Jay Baer, Erica Campbell Byrum
    • Narrated by: Jay Baer, Erica Campbell Byrum
    • Length: 1 hr and 51 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 33
    • Performance
      4.5 out of 5 stars 26
    • Story
      4 out of 5 stars 26

    Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.

    • 5 out of 5 stars
    • Riveting

    • By DANIEL M. on 10-20-16

    Regular price: $3.49

    • The Now Revolution

    • 7 Shifts to Make Your Business Faster, Smarter and More Social
    • By: Jay Baer, Amber Naslund
    • Narrated by: Erik Synnestvedt
    • Length: 6 hrs and 9 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 13
    • Performance
      3.5 out of 5 stars 10
    • Story
      5 out of 5 stars 9

    Today, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts you reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can’t live up to. Can you?

    • 3 out of 5 stars
    • Get the Authors Narrating

    • By Bobby on 11-03-11

    Regular price: $20.99

    • New Rules for Business

    • Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution
    • By: Charlene Li, Josh Bernoff, Ann Handley, and others
    • Narrated by: Josh Bernoff, Ann Handley, C. C. Chapman, and others
    • Length: 22 hrs and 57 mins
    • Unabridged
    • Overall
      4 out of 5 stars 8
    • Performance
      4 out of 5 stars 7
    • Story
      4 out of 5 stars 7

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

    • 5 out of 5 stars
    • Great usable knowledge

    • By Kirstie Magowan on 02-19-13

    Regular price: $41.99