Showing results by author "Hermawan Kartajaya"

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    • Marketing 3.0: From Products to Customers to the Human Spirit

    • By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrated by: Kent Cassella
    • Length: 4 hrs and 41 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 39
    • Performance
      4 out of 5 stars 32
    • Story
      3.5 out of 5 stars 31

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

    • 4 out of 5 stars
    • Marketing 3.0 is about CSR

    • By V. Ivashchuk on 12-22-13

    Regular price: $14.95