Showing results by author "Fred Reichheld"

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    • The Ultimate Question 2.0 (Revised and Expanded Edition)

    • How Net Promoter Companies Thrive in a Customer-Driven World
    • By: Fred Reichheld, Rob Markey
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 5 mins
    • Unabridged
    • Overall
      4 out of 5 stars 204
    • Performance
      4 out of 5 stars 167
    • Story
      4 out of 5 stars 163

    In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

    • 5 out of 5 stars
    • Single question survey, genius

    • By Dustan on 10-10-16

    Regular price: $20.99

    • HBR's 10 Must Reads on Strategic Marketing

    • By: Harvard Business Review, Clayton M. Christensen, Theordore Levitt, and others
    • Narrated by: Susan Larkin, Bernard Setaro Clark
    • Length: 6 hrs and 47 mins
    • Unabridged
    • Overall
      4 out of 5 stars 173
    • Performance
      4 out of 5 stars 149
    • Story
      4 out of 5 stars 148

    New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business.

    • 3 out of 5 stars
    • Obsolete

    • By Amazon Customer on 03-07-16

    Regular price: $19.95

    • The Ultimate Question

    • Driving Good Profits and True Growth
    • By: Fred Reichheld
    • Narrated by: Fred Reichheld
    • Length: 5 hrs
    • Unabridged
    • Overall
      4 out of 5 stars 125
    • Performance
      4 out of 5 stars 44
    • Story
      4 out of 5 stars 42

    In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits.

    • 5 out of 5 stars
    • An awakening message

    • By Marian Hanganu on 08-17-08

    Regular price: $16.96