Showing results by author "Emanuel Rosen"

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    • The Anatomy of Buzz

    • By: Emanuel Rosen
    • Narrated by: Jason Culp
    • Length: 8 hrs and 45 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 78
    • Performance
      4 out of 5 stars 16
    • Story
      4 out of 5 stars 17

    Word-of-mouth marketing has long been recognized as a powerful selling tool. Packed with real-life examples, The Anatomy of Buzz is invaluable for anyone who wants to understand the word-of-mouth phenomenon.

    • 5 out of 5 stars
    • Very comprehensive. Uses current examples.

    • By Matthew on 01-18-04

    Regular price: $21.27