📘 Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with healthcare marketing strategist Diane Hammons to break down how AI, answer engine optimization (AEO), and human-centered content are reshaping visibility, credibility, and patient trust in the era of Generative Search. Diane brings decades of experience across hospital systems, national insurers, and cloud tech—offering practical insights you can apply today.

💡 What You’ll Learn:

• How AI is transforming healthcare marketing and content development

• Why AEO (Answer Engine Optimization) is now essential for search visibility

• Practical ways to structure content for humans and AI

• How to build trust with medically-reviewed content and E-E-A-T principles

• Why organizations must accelerate AI adoption—or risk falling behind

• How to build internal "AI Pathfinder" teams to drive strategic transformation

• Governance, compliance, and protecting PHI in an AI-driven environment
  

🎙️ Featured Guest: Diane Hammons

Diane leads AI Pathfinders at WG Content and has extensive experience across healthcare systems, national insurers, and cloud technology firms. She specializes in translating complex AI concepts into clear strategies for regulated industries. Her expertise in digital transformation and compliance brings unmatched clarity to one of the fastest-changing areas in marketing.

Connect with Diane: LinkedIn: https://www.linkedin.com/in/dianehammons/

✨ Episode Highlights:

• Why businesses must adopt AI or fall behind

• The rise of AI in healthcare content

• How patient search habits are shifting to generative engines

• What’s working now in AEO: key takeaways, FAQs, clarity

• How legacy businesses can avoid being leapfrogged

• Compliance concerns, PHI risks & governance essentials

• Creating content that appeals to humans and AI

• Treating AI as a new target persona

• Using AI tools to validate content quality before publishing

• Why more healthcare leaders are turning to podcasting
  

🔗 Connect and Explore More:

Connect with Host Emanuel Rose:

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Website: https://emanuelrose.com/

Guest Links: Diane Hammons (LinkedIn): https://www.linkedin.com/in/dianehammons/

📚 Further Reading & Resources:

Blog Post (Full Episode Breakdown): ➡️ https://emanuelrose.com/embracing-ai-for-strategic-transformation-in-healthcare-marketing/

Host’s Book – Authentic Marketing in the Age of AI: ➡️ https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If you found this episode insightful, don’t forget to LIKE, SUBSCRIBE, and COMMENT below. Tell us: 💬 How is AI reshaping your marketing strategy? Your input helps us shape future episodes!

#AI #AEO #HealthcareMarketing #GenerativeAI #ContentMarketing #DigitalTransformation #MarketingPodcast #AnswerEngineOptimization #HealthcareInnovation #SEO #MarketingStrategy #EmanuelRose #WGContent #AIinHealthcare #AuthenticMarketing #MarketingInTheAgeOfAI

📘 Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Jon Morris, founder and CEO of Fiscal Advocate and former CEO of Rise Interactive. Together, they explore how adopting an AI-first mindset can transform business growth, marketing strategy, and financial decision-making. From leveraging AI for smarter operations to scaling revenue through automation and insight, this conversation is packed with practical wisdom for today’s leaders.

💡 What You’ll Learn:

• How to build a business strategy that scales intelligently using AI.

• The importance of AI-first thinking in finance, marketing, and operations.

• Why every company should budget time for AI research and experimentation.

• How Jon Morris’s new AI CFO copilot “Luca” helps organizations optimize spending.

• The frameworks both Emanuel and Jon use to evaluate and prioritize automation tools.
  

🎙️ Featured Guest:

Jon Morris Jon Morris is the visionary founder of Fiscal Advocate, where he helps service-based companies leverage financial insights to drive growth. Previously, he founded and scaled Rise Interactive into one of the largest independent marketing agencies worldwide. His latest project, Luca, is an AI CFO copilot designed to simplify financial intelligence and empower smarter business decisions.

👉 Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonmorrisramsayinnovations/

✨ Episode Highlights:

• Jon’s entrepreneurial journey from Rise Interactive to Fiscal Advocate.

• How AI is reshaping financial strategy and decision-making.

• Building an AI-first organization: tools, processes, and team mindset.

• How to prioritize automation for the biggest impact.

• Channel marketing, AI BDRs, and scaling client acquisition.

• Developing Luca: an AI CFO copilot for smarter finance.

🔗 Connect and Explore More:

🌐 Host Website: https://emanuelrose.com/

📖 Emanuel’s Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

💼 Connect with Emanuel Rose:

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

🧠 Further Reading or Resources:

📚 Learn more about authentic, human-centered marketing with Emanuel’s book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🌍 Explore more episodes and resources at https://emanuelrose.com/

If you enjoyed this episode, don’t forget to like 👍, comment 💬, and subscribe 🔔 for more conversations about AI, marketing, and business innovation. Share your thoughts below — how are you using AI to scale smarter?

#MarketingInTheAgeOfAI #AIPodcast #AIInnovation #Automation #BusinessGrowth #Entrepreneurship #MarketingStrategy #ArtificialIntelligence #EmanuelRose #JonMorris #AIinFinance #AIinMarketing #SmartScaling #AutomationTools #Leadership #AITransformation

Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Nichole Gunn, CMO at Xtou, to explore how generative and predictive AI are transforming content marketing. Discover how AI not only saves time but also drives revenue, empowers brands, and helps marketing teams connect more effectively with audiences. Whether you're a marketer, business leader, or AI enthusiast, this episode is packed with actionable insights.

What You'll Learn:

• How generative AI enhances content creation while maintaining brand authenticity ✍️

• The power of predictive AI in optimizing ROI and guiding strategic marketing decisions 📊

• Tips for co-branded marketing and leveraging partner ecosystems 🤝

• How podcasts and video can boost brand recognition and audience engagement 🎙️🎥

• Real-world examples of AI-driven campaigns that increase sales and streamline operations 💡
  

Featured Guest:

Nichole Gunn is the Global Chief Marketing Officer at Xtou with over 20 years of experience in B2B marketing. She has led content marketing programs that consistently increase sales by 30%, working with clients like Adobe, Dell, and Toyota Tires. Nichole shares her expertise on using AI to enhance content marketing, optimize spend, and improve full-funnel attribution.

Episode Highlights:

• How AI saves time and boosts marketing efficiency ⏱️

• Using generative AI for content creation and co-branded campaigns

• Predictive AI as a “golden ticket” for ROI and sales optimization

• Benefits of podcasts and video for brand recognition

• Upcoming innovations with the Partner Experience Platform and agentic AI
  

Connect and Explore More:

• Connect with Emanuel Rose:

  LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

  Instagram: https://www.instagram.com/emanuelroseauthor/

  Facebook: https://www.facebook.com/EmanuelRoseAuthor

  YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

• Connect with Nichole Gunn: https://www.linkedin.com/in/nichole-gunn/

• Visit Emanuel Rose’s site: https://emanuelrose.com/

• Get Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  
  

  
  

If you enjoyed this episode, subscribe to our channel, give us a 👍, and comment below with your thoughts on AI in marketing. Don’t forget to hit the notification bell to stay updated on future episodes!

#MarketingInTheAgeOfAI #AIinMarketing #ContentMarketing #DigitalMarketing #BrandStrategy #ROI #GenerativeAI #PredictiveAI #PodcastMarketing #AIContent #MarketingInnovation #EmanuelRose #NicholeGunn