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Edward Bernays

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  • Propaganda | Edward Bernays,Mark Crispin Miller - introduction

    Propaganda

    • UNABRIDGED (4 hrs and 42 mins)
    • By Edward Bernays, Mark Crispin Miller - introduction
    • Narrated By Grover Gardner
    • Whispersync for Voice-ready
    Overall
    (22)
    Performance
    (21)
    Story
    (21)

    A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

    William says: "Excellent lesson in mass psychology."
  • Crystallizing Public Opinion | Edward Bernays

    Crystallizing Public Opinion

    • UNABRIDGED (5 hrs and 17 mins)
    • By Edward Bernays
    • Narrated By Jonathan Quinn
    • Whispersync for Voice-ready
    Overall
    (0)
    Performance
    (0)
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    (0)

    A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests.

  • Summary of Propaganda | Edward Bernays

    Summary of Propaganda

    • UNABRIDGED (27 mins)
    • By Edward Bernays
    • Narrated By Ronald Eastwood
    Overall
    (44)
    Performance
    (38)
    Story
    (38)

    Edward Bernays, the father of public relations, explains what propaganda is and how it is applied on society. It's an explanation of how an elite's class runs the world through the change of public opinion with propaganda as a tool. Edward Bernays, just like Tesla and any other figure that doesn't make it to the history books, is as important as the history books. Everyone owes it to himself to listen to this book. Save time on the go with the compact format and concise summary. Explore key quotations from the book!

    Lisa says: "definitely worth the buy for the entire text."
  • Propaganda | Edward Bernays

    Propaganda

    • UNABRIDGED (3 hrs and 34 mins)
    • By Edward Bernays
    • Narrated By Jonathan Quinn
    Overall
    (3)
    Performance
    (2)
    Story
    (2)

    A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891 - 1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

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