Crystallizing Public Opinion
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Crystallizing Public Opinion
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Narrado por:
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Jonathan Queen
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De:
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Edward Bernays
Acerca de esta escucha
Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior. The book discusses the role of propaganda in democratic societies, the ethical implications of persuasion, and the power of the media in shaping societal norms. Crystallizing Public Opinion remains a critical text for understanding the mechanics of modern mass communication and the strategic influence of public relations in politics, business, and culture.
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Narración:5 out of 5 stars 34
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Historia5 out of 5 stars 34
War Is a Racket is Marine General Smedley Butler's classic treatise on why wars are conducted, who profits from them, and who pays the price. Few people are as qualified as General Butler to advance the argument encapsulated in his book's sensational title. When War Is a Racket was first published in 1935, Butler was the most decorated American soldier of his time. He had led several successful military operations in the Caribbean and in Central America, as well as in Europe during the First World War.
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5 out of 5 stars
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The apparent truth of it all!
- De Ms. Vee en 04-16-24