Showing results by narrator "Alan Sklar" in All Categories

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

For fans of Victor Davis Hanson, Donald Kagan, and Barry Strauss comes a rich, sweeping account of the most imitated---and vicious---battle in history.

Here is an essential manual for creating a positive, respectful, and rewarding relationship with a strong-willed child. Based on proven techniques and procedures, parents and teachers alike will welcome this book.

Ireland's patron saint has long been shrouded in legend: he drove the snakes out of Ireland; he triumphed over Druids and their super-natural powers; he used a shamrock to explain the Christian mystery of the Trinity. But his true story is more fascinating than the myths.

Welcome to the age of data. No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up) - your world is awash with data. As a successful manager today, you must be able to make sense of all this information. You need to be conversant with analytical terminology and methods and able to work with quantitative information. This audiobook promises to become your "quantitative literacy" guide.

Writing from his prison cell in Nazi Germany in 1945, Dietrich Bonhoeffer, a young German theologian, sketched a vision of what he called "Religionless Christianity". In this book, John Shelby Spong puts flesh onto the bare bones of Bonhoeffer's radical thought. The result is a strikingly new and different portrait of Jesus of Nazareth, a Jesus for the non-religious.

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

Chronicling the rise and fall of the efficient market theory and the century-long making of the modern financial industry, Justin Fox’s The Myth of the Rational Market is as much an intellectual whodunit as a cultural history of the perils and possibilities of risk. The book brings to life the people and ideas that forged modern finance and investing, from the formative days of Wall Street through the Great Depression and into the financial calamity of today.

Joshua Slocum was believed to be the first man to sail single-handed around the world. After a distinguished career, where he worked his way up from cabin boy to captain, Joshua Slocum wrecked his ship off the coast of Brazil. Turning this catastrophe to his advantage, he built a sailing canoe from the wreckage and sailed back to New York. Moreover, he wrote Voyage of the Liberdad, a chronicle of his trip, and earned some literary success.

The Pickup Artist is a salacious book about the continuing adventures of the world's most famous pickup artist, Mystery, who was first introduced as the ringleader of a subculture of pickup artists chronicled in Neil Strauss's 2005 best seller The Game. After fame, fortune, and reality television, a group of pickup artists live in a gorgeous Miami mansion and live the life many merely dream of.

At 5:12 a.m. on the morning of April 18, 1906, San Francisco was struck by one of the worst earthquakes in history, instantly killing hundreds. This watershed event in American history has never before been told with the richness of historical detail and insight that our foremost historian of fire, Dennis Smith, brings to it in San Francisco Is Burning. Smith cinematically recounts this terrible tragedy through the stories of the people who lived through those terrible days...

As cofounder of KISS, America's number one gold-record award-winning group of all time, Simmons knows the thrill and seduction of power firsthand. But gold records alone don't equal power. The decisions you make once you attain a certain level of success are what separate the pretenders from the pantheon. Inspired by Niccolo Machiavelli's The Prince, Simmons offers his unique take on the dynamics of power in every realm of life, from the bedroom to the boardroom, to the world of rock, celebrity, and social media, to politics.

Through perseverance, solid ingenuity, and unwavering determination, family-run companies - dynasties - have dominated wealth and business throughout the last two centuries. One third of Fortune 500 firms are family owned and, in most cases, the ideal of the family business is one synonymous with continuity, watchful leadership, and dedication to success. But what happens when bad behavior, extravagance, and laziness, all very real enemies of industry, are allowed to proliferate?

The Archerfish, a diesel powered Balao-class submarine crafted in the 1940s, won a unique, heroic place in military history and the memories of her crew members. Here is her story: from her assembly in New England and her dedication by Eleanor Roosevelt's personal secretary, to her service in World War II, where she broke the back of the Japanese Navy, and her critical role in the Cold War.

Drawing on startling new evidence from the mapping of the genome, an explosive new account of the genetic basis of race and its role in the human story. Human evolution, the consensus view insists, ended in prehistory. Inconveniently, as Nicholas Wade argues in A Troublesome Inheritance, the consensus view cannot be right. And in fact, we know that populations have changed in the past few thousand years - to be lactose tolerant, for example, and to survive at high altitudes.

From its beginnings in the 1890s, Miami Beach has been a place made by visionaries and hustlers. During Prohibition, Al Capone had to muscle into its bootlegging and gambling businesses. After December 1941, when the Beach was the training ground for half a million army recruits, even the war couldn't stop the party. After a short postwar boom, the city's luck gave out. But in 1981, 125,000 Cubans arrived by the boatload.

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.

To all appearances, Dennis Rader was a model citizen in the small town of Park City, Kansas, where he had lived with his family almost his entire life. He was a town compliance officer, a former Boy Scout leader, the president of his church congregation, and a seemingly ordinary father and husband. But Rader's average life belied the existence of his dark, sadistic other self: he was the BTK serial killer.

The scene opens with an obscure death in Washington's Foggy Bottom, home of the State Department, shifts to mass murder in the downing of aircraft, and then moves on to mayhem in the streets of the new Moscow. Leaving an airport near New York, a D.C.-bound commuter plane falls to earth. At almost the same time, another crash occurs. And then... Firmly ruling out coincidence, investigators seek means and motive. The means are soon apparent: small-scale weaponry with large-scale impact.

Ray Kurzweil is the inventor of the most innovative and compelling technology of our era, an international authority on artificial intelligence, and one of our greatest living visionaries. Now he offers a framework for envisioning the 21st century - an age in which the marriage of human sensitivity and artificial intelligence fundamentally alters and improves the way we live.