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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible...

Whenever I tell people I can help them write a book in four weeks, I always get a look of confusion and dismay. "That can't be done! Books take years and years of methodical research and time consuming edits!" Well the fact is, yes it can be done. We now live in an age of instant gratification and the old ways of writing a book on a typewriter have long passed. I have helped many authors write and publish their stories in just a few short weeks. The process is truly amazing.

If you are a professional expert - a consultant, adviser, coach, accountant, lawyer, medical practitioner, or in any other field where your income relies on your advice, your experience, and your expertise - you are about to learn how you could be approaching potential new clients as a published author and expert in your field in as little as 45 days.

Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

Life as an author is an adventure, and there is a lot we have to learn along the way. Certain tasks may seem simple at first, but are really more complex than we realized. Understanding how to get book reviews, what to do with them, and their importance can be especially difficult. We believe book reviews are a crucial marketing tool, which is why it is our endeavor through this book to outline some tips to help authors understand book reviews. We are glad you have decided to pick up this book. We will keep it short and to the point, doing our best to help you separate the myths from the ...

In Show and Tell Writing, Mike Ulmer is true to his word. He has written a great short business book about how to write a great short business book. Mike traces his own story and evolution as a writer to create the ultimate handbook for people who want to rejuvenate their businesses.

Updated Jan 2025 What is an Author’s Online Presence? Are you being told you need an author platform or an online presence but don’t know what the heck that is? Tired of wasting valuable writing time trying to figure things out by yourself? You have come to the right place. The Author’s On-Line Presence is a clear primer covering the topic of an author’s platform and how to use it in language that will have you feeling confident of your abilities. It will start you on the road to finding readers for your work as well as how to effectively communicate with them. Barb Drozdowich is ...

Are you tired of spending hours writing copy that doesn't convert? Or maybe you're struggling to balance building your side-hustle with your full-time job or family commitments. What if there was a way to create high-converting copy in a fraction of the time—all without breaking the bank? Enter The AI Copywriting Blueprint—your new secret weapon for automating your copywriting and multiplying your leads, without the stress. This book is for the modern side-hustler—those who want to earn extra income, stay-at-home parents looking to break into the digital economy, and freelance ...

Proven methods for generating B2B leads and converting them quickly into paying customers using the SPF framework from Kellogg MBA Dekker Fraser.

What is talent? How do you get the best out of yourself? What are the secrets of leadership? In Edge, Ben Lyttleton gets unprecedented access to some of the world’s top football clubs to discover their innovative methods for developing talent – and reveals how we can use them in our everyday...

Want to know the secrets of making money online? Have you been struggling to really launch your product and want to see it take off? Want to take your business to the next level? It can be done! Discover proven steps and strategies on how to effectively market your product on the Internet and grow your online business! If you have a business, product, or service that you are trying to sell, then the vast array of opportunities that the Internet presents is simply far too good to pass up.

As you sit here reading this description, there are probably several things you wish your present self could go back and tell your younger self about life. I'm right there with you and that's why I wrote this book. These are the things I would have told my younger self about e-learning and creating e-learning courses. They would have saved me valuable time, money and a lot of frustration.... These tidbits of advice can be used by any person who has ever considered creating e-learning or has ever been involved in the e-learning process. Follow my advice and watch your e-learning flourish!

Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans in order to find the thirty best business stories from the past 12 months. Among those selected: Ken Auletta on Herb Allen's CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; Steve Silberman on creating a borderless global cyber-marketplace, from Wired; and many others.

¡¡Bienvenidos a la Revolución! ¿Por qué muchos escritores luchan mientras otros venden libros como churros? ¿Qué están haciendo los autores "indie" exitosos de manera diferente a sus colegas que tienen dificultades? Finalmente terminaste tu libro, tu bebé, y ahora está sentado en el estante (virtual) recolectando polvo (virtual) ¿Suena familiar? "Autor rico, autor pobre" te muestra lo que los autores autopublicados exitosos están haciendo de manera diferente y lo que puedes hacer tú para convertirte en un autor rico o incluso más rico. En este breve libro, el autor de ...

◆◆Edición Actualizada 2021◆◆ ¿Estás luchando para comenzar tu libro? ¿O para terminar tu manuscrito? ¿Deseas escribir un libro desde hace mucho tiempo, pero no encuentras tiempo para empezar? ¿Tienes un libro dentro de ti o un mensaje para compartir con el mundo? ¿O tal vez incluso tienes un manuscrito terminado, pero los agentes literarios y editores te están ignorando - a excepción de los “raritos” que te piden dinero para representar o publicarte? Si tu respuesta a cualquiera de estas preguntas es "sí", ¡entonces este libro es para ti! “Del Paro a ...

In today's competitive job market, having a standout resume is more crucial than ever. "The Elite Resume: Crafting Your Ticket to the Executive Suite" is an essential guide designed to transform your resume into a compelling narrative that showcases your unique qualifications and prepares you for the challenges of high-level professional roles. Written by a renowned expert in digital marketing and career development, this book offers a meticulous, step-by-step approach to crafting resumes that not only pass through Applicant Tracking Systems (ATS) but also capture the attention of hiring ...

Anyone who regularly deals with work-related writing deadlines knows the kind of paralysis that can take over when there's too much to accomplish and not enough time to compose a clear sentence. This indispensable guide reveals the easy, efficient, and confidence-building four-part process for...

Discover the transformative power of artificial intelligence in the world of advertising with ‘The AI Edge in Advertising’. This comprehensive guide features 20 actionable prompts designed to help professionals accelerate and personalize customer service, optimizing their workflow and deepening client connections. With over 15 years in the advertising industry, author Stephanie Fischer shares valuable insights and practical strategies to revolutionize the way you engage with clients.

Are you looking for more ways to attract customers and make better sales? Hacking the Content Marketing Code will take you through all the steps and strategies to grow your business through the power of content marketing. Get access to the industry’s best-kept secrets. This is your comprehensive guide to connecting with your customers, strengthening relationships, and converting leads. This book provides invaluable marketing insight in a simple, practical way. Step up your content marketing game and generate the sales you want!

B2C Content Writing: How to Write Case Stories is a comprehensive how-to manual which will teach you a new form of content writing for your B2C clients. This is an untapped market, so learn a new skill and launch a new career or side gig while helping your clients become more successful.