Showing results by publisher "Brandtro" in Business Development & Entrepreneurship
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How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- By: Fabian Geyrhalter
- Narrated by: Chris Brinkley
- Length: 2 hrs and 29 mins
- Unabridged
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Overall4.5 out of 5 stars 127
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Performance4 out of 5 stars 101
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Story4 out of 5 stars 101
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.
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5 out of 5 stars
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Former client raving about Fabian’s method
- By VIPinSF on 04-05-18
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How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- Narrated by: Chris Brinkley
- Length: 2 hrs and 29 mins
- Release date: 06-28-16
- Language: English
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