Mostrando títulos en Comportamiento de los Consumidores y Estudio de Mercado

It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.

Livro indicado por Nathalia Arcuri do Me Poupe!: "Por que você age da forma que age com o seu dinheiro? O dinheiro é a causa do seu estresse? Você se preocupa com o fato de estar gastando demais? Talvez suas finanças estejam equilibradas, mas você ainda não consiga controlar sua ansiedade em relação ao dinheiro. Talvez as desavenças sobre os gastos o estejam afastando de seu cônjuge, ou, quem sabe, você tenha dificuldade em falar sobre dinheiro com seus filhos ou outros membros da família.

Amazon KDP Book Description for Funnel Your Way to Profits: Building Revenue-Generating Websites for Freelancer Entrepreneurs By J. R. Glenn Are you a freelancer or entrepreneur looking to unlock the secrets of building a website that generates consistent revenue? Whether you're selling products, offering services, or looking to monetize your expertise, Funnel Your Way to Profits is your ultimate guide to mastering the art of website funnels and turning your online presence into a profit machine.What You’ll Learn: 🔹 Introduction to Website Funnels Understand the fundamentals of funnels...

Every business lives and dies by one thing: customers. The world’s most brilliant product or service can collapse overnight if it cannot attract and retain paying clients. Customer acquisition is not just a business function—it is the oxygen of growth. Without it, momentum stalls, opportunities dry up, and businesses suffocate. With it, however, even the smallest startup can transform into a juggernaut.

How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

AI can significantly help with increasing sales and lead generation by enhancing personalization, optimizing customer interactions, and improving predictive capabilities.

In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands. You've been getting ripped off. The rules that have...

Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

Tired of releasing great music into a void? Frustrated by the constant struggle for streams, followers, and recognition in a saturated industry? You pour everything into your craft, yet your music gets lost among millions of other tracks. This is the career-killer for today's DIY musician. The problem isn't your music; it's your marketing strategy. It's time to stop thinking like a struggling artist and start acting like a successful curator. In "The Curator's Playbook," music producer and successful playlist curator Bekim Bytyqi (Bekim!) reveals the proven system he used to pivot from ...

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

Internet Reputation Management for Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses. The book cuts through the clutter and hype of reputation management and helps businesses understand the keys to a successful reputation-management campaign for a healthy social media presence online. This book on Internet reputation management looks into the passion and rewards of a healthy online image.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

En un mundo donde vender se ha vuelto cada vez más desafiante, "Neuroventa" ofrece una guía clara y práctica basada en los descubrimientos más recientes de la neurociencia aplicada a las ventas. Revela cómo funciona el cerebro en el proceso de toma de decisiones y brinda técnicas efectivas para captar la atención, generar confianza y aumentar los cierres de manera ética y consciente. A través de estrategias fundamentadas en la ciencia, aprenderás a conectar con las emociones y motivaciones de tus clientes, superar objeciones y diseñar experiencias de venta que realmente impacten ...

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

The financial crisis that has gripped this country since last September has had so many twists and turns, it would make for a great drama -- if it all were not so real and damaging. Companies are shutting down and laying off workers, 401ks are melting away, and the government is spending $700...

Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.

Over the past three decades, our daily lives have changed slowly but dramatically. Boundaries between leisure and work, public space and private space, and home and office have blurred and become permeable. How many of us now work from home, our wireless economy allowing and encouraging us to work 24/7? How many of us talk to our children while scrolling through e-mails on our BlackBerrys? How many of us feel overextended, as we are challenged to play multiple roles - worker, boss, parent, spouse, friend, and client - all in the same instant?

Dalton Conley, social scientist and writer, provides us with an X-ray view of our new social reality. In Elsewhere, U.S.A., Conley connects our daily experience with occasionally overlooked sociological changes: women's increasing participation in the labor force; rising economic inequality generating anxiety among successful professionals; the individualism of the modern era - the belief in self-actualization and expression - being replaced by the need to play different roles in the various realms of one's existence. In this groundbreaking book, Conley offers an essential understanding of how the technological, social, and economic changes that have reshaped our world are also reshaping our individual lives.

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways.