Ridiculously Simple Customer Experience

How to Quickly Build and Maintain a CX Juggernaut

De: Steve Stauning, Conner Stauning

Narrado por: Virtual Voice

Pleasing the customer to the point they will go out of their way to do business with you isn't hard - in fact, it's ridiculously simple! This book contains everything you, your team, or your entire organizations needs to quickly build and maintain a CX juggernaut.

“What’s a CX juggernaut?” you ask.

We think the simplest way to explain this is to point to Chick-fil-A. Chick-fil-A is a CX juggernaut.

Despite being closed on Sundays and despite the constant calls for boycotts because of stances on controversial issues, the average Chick-fil-A restaurant earns more revenue per year than the average Wendy’s, Burger King, KFC, and Subway… combined!

The benefits are clear: pleasing the customer – that is, creating a great customer experience (CX) – leads to greater revenue and profits, while reducing marketing and other costs. Moreover, CX done right increases employee satisfaction – reducing negative turnover and freeing up your frontline managers to lead instead of being caught in the never-ending cycle of recruiting and hiring.

Of course, becoming a CX juggernaut and providing a great customer experience every time isn't about staffing a large customer service call center or "putting out fires," it's about getting things right the first time because great customer service means never having to say you're sorry.

Great information

The information is great, the robotic narrator is ok but for the number of times the words “overpromise or underpromise” are used, you think someone would have checked the machine’s pronunciation!