Showing results by publisher "Ant Hive Media" in Marketing & Sales
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Summary of W. Chan Kim & Renée A. Mauborgne's Blue Ocean: How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: Ant Hive Media
- Narrated by: Harry Roger Williams III
- Length: 28 mins
- Unabridged
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Overall4 out of 5 stars 2
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Performance4.5 out of 5 stars 2
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Story4 out of 5 stars 2
This is a Summary of W. Chan Kim & Renée A. Mauborgne's Blue Ocean: How to Create Uncontested Market Space and Make the Competition Irrelevant. This global best-seller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, the book argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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Summary of W. Chan Kim & Renée A. Mauborgne's Blue Ocean: How to Create Uncontested Market Space and Make the Competition Irrelevant
- Narrated by: Harry Roger Williams III
- Length: 28 mins
- Release date: 12-22-16
- Language: English
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