Showing results for "Misbehaving: The Making of Behavioral Economics by Richard H. Thaler" in All Categories

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

Um dos pais-fundadores da economia comportamental e vencedor do Nobel de Economia, Richard H. Thaler remonta neste livro a história dessa disciplina, dos seus primórdios nos anos 1970 até suas aplicações na atualidade. Com exemplos que vão das altas apostas do mercado financeiro até o que nos influencia no momento de escolha do jantar, o autor traça de forma leve e bem-humorada os principais conceitos dessa área de conhecimento, resultando em uma leitura essencial para todos aqueles que desejam se conectar com o futuro do pensamento econômico.

Misbehaving: The Making of Behavioral Economics is an introduction to behavioral economics and an account of Richard H. Thaler's role in developing and popularizing the field. The traditional economic theory of the 1970s presumed that people made economic decisions rationally. In this economic vision, rational individuals - or econs, as Thaler calls them - know what they want, and they know how much they value the things they want....