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Strategic Brand Management outlines a systematic approach to understanding the key principles of building strong brands. This book offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value. Topics covered include crafting a compelling value proposition, designing brand attributes, developing impactful communication campaigns, managing brand portfolios, cobranding, brand repositioning, managing brands over time, protecting the brand, measuring brand impact, and creating a strategic brand management plan. Clear, concise, and practical,...

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

A city is hit by a sudden and strange epidemic of "white blindness", which spares no one. Authorities confine the blind to an empty mental hospital, but there social conventions quickly crumble and the struggle for survival brings out the worst in people.

Includes an introduction written and read by Jesmyn Ward, a foreword written and read by F. Scott Fitzgerald’s granddaughter, Eleanor Lanahan, and an afterword written and read by Professor James L. W. West III The only edition of the beloved classic that is authorized by Fitzgerald’s family...

The #1 bestselling chapter book series of all time celebrates 25 years with new covers and a new, easy-to-use numbering system! Hello, buffalo! That's what Jack and Annie say when the Magic Tree House whisks them and Teddy, the enchanted dog, back almost 200 years to the Great Plains. There they...

Magic. Mystery. Time-travel. Take a trip back to the first Thankgiving with Jack and Annie and the Magic Tree House-- the #1 bestselling chapter book series of all time! It's a time for giving thanks when the Magic Tree House whisks Jack and Annie back to 1621 on the first Thanksgiving Day. The...

Are you fascinated by history's darkest mysteries and the intricate tapestry of human nature? Curious about the forces that led to one of the darkest periods in American history? Wondering how superstition and fear could ignite a whirlwind of chaos and injustice? Dive into the gripping world of 17th-century Massachusetts, where accusations of witchcraft ignited a blaze of hysteria and justice teetered on a precipice. In A Brief History of the Salem Witch Trials, we unravel the captivating and haunting events that transpired during this dark chapter in American history.

Fine-art aficionado. Master of disguise. Jewelry expert. Historian. Gentleman. Burglar. Arsene Lupin is all of these and more. In 1905, Maurice Leblanc introduced his gentleman-burglar in the story "L'Arrestation d'Arsène Lupin". Shortly thereafter, the stories were collected as one single volume. In these charming adventures, Lupin orchestrates a myriad of extravagant heists in the very face of the determined Inspector Ganimard.

Celaena has survived deadly contests and shattering heartbreak - but at an unspeakable cost. Now, she must travel to a new land to confront her darkest truth...a truth about her heritage that could change her life - and her future - forever. Meanwhile, brutal and monstrous forces are gathering on the horizon, intent on enslaving her world.

“Roald Dahl sometimes shared a tonal kinship with Ogden Nash, and he could demonstrate a verbal inventiveness nearly Seussian…[His] stories work better in audio than in print.” –The New York Times Now that he's won the chocolate factory, what's next for Charlie? Last seen flying through...

From the World's No. 1 Storyteller, James and the Giant Peach is a children's classic that has captured young reader's imaginations for generations. One of TIME MAGAZINE’s 100 Best Fantasy Books of All Time After James Henry Trotter's parents are tragically eaten by a rhinoceros, he goes to...

“Roald Dahl sometimes shared a tonal kinship with Ogden Nash, and he could demonstrate a verbal inventiveness nearly Seussian…[His] stories work better in audio than in print.” –The New York Times Willy Wonka's famous chocolate factory is opening at last! But only five lucky children...

Executive functioning skills can be improved. Using the science backed principles and easy-to-apply techniques in this workbook, you’ll learn how in just eight days. How much would you give to never miss a deadline again from procrastinating? How much better would your relationships be if you could regulate your own emotions and calm your nerves like an anger management coach? It’s true executive functioning skills are more difficult for people with ADHD—but that doesn’t mean you can’t improve them.

Few resources take into account the real challenges of living with ADHD. Even less acknowledge the unique challenges men with ADHD face. In their career, in their relationships, and with their own self-worth. This book isn't just strategies and tactics. It's an entire mindset shift. To finally let go of the stigma of ADHD, stop feeling like a failure, and acknowledge the weight you've been carrying all along.

Effective techniques to calm your thoughts and overcome the symptoms of ADHD. Maybe you’ve been told to “just try harder and focus.” As if it were that simple. It’s true people with ADHD are wired differently. But with the right tools the symptoms of ADHD can be managed effectively. What most people giving advice don’t know, are the specific techniques and systems that real people with ADHD have used to stop overthinking and improve their focus.

La maravillosa medicina de Jorge es una historia de Roald Dahl, el gran autor de literatura infantil. Jorge, empeñado en cambiar a su desagradable abuela, inventa una maravillosa medicina con la que consigue transformarla. Pero nada resulta como Jorge esperaba. Los animales de la granja también toman la medicina...y las situaciones más disparatadas no se hacen esperar.

A Olaf, el adorable muñeco de nieve de Arendelle, le encanta leer. Un día, un inesperado mensaje lleva a Olaf y a sus amigos Anna, Kristoff y Sven a emprender una misión a un lugar desconocido llamado Haus Biblio, descrito como "un mar de historias". Este Audible Original nos cuenta el viaje del grupo hasta Haus Biblio mientras cruzan montañas, buscan a monstruos debajo de puentes y tienen conversaciones con simpáticas ovejas. Durante su aventura, Olaf hace nuevos amigos y escucha un montón de emocionantes historias por el camino.

Más de 250 millones de ejemplares después, Diario del Wimpy Kid se ha convertido en una serie muy querida en todo el mundo. Tanto si aún no has leído las peripecias de Greg como si ya eres un fan incondicional de esta desternillante serie de Jeff Kinney, te encantará sumergirte en su universo.

Los Futbolísimos se enfrentan al misterio más grande que han conocido hasta la fecha: ¿Es posible ganar un partido de fútbol sin meter ni un solo gol? ¿Y dos? ¿Y un torneo? En ocasiones, meterse un gol en propia puerta esconde mucho más de lo que parece a primera vista.

A Olaf, el adorable muñeco de nieve de Arendelle, le encanta leer. Un día, un mensaje inesperado lleva a Olaf y a sus amigos Anna, Kristoff y Sven en busca de un lugar conocido como Haus-Biblio, descrito como un 'mar de historias'. Este audio libro narra el viaje del grupo a Haus-Biblio mientras atraviesan montañas, buscan monstruos bajo los puentes y conversan con simpáticas ovejas. Durante sus viajes, Olaf hace nuevos amigos y escucha muchas historias emocionantes a lo largo del camino.

Cuando el padre de Nikki es contratado para encargarse de la desinfección de un instituto de alto standing, no solo consigue un trabajo para todo el año, sino que a su vez consigue una beca para su hija. Y es ahí donde empieza el sinvivir de Nikki, que se encuentra perdida de repente entre un mundo desconocido para ella: el del pijerío.