Showing results for "Paige McKinney" in Marketing & Sales
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Productize
- The Ultimate Guide to Turning Professional Services Into Scalable Products
- By: Eisha Armstrong
- Narrated by: Paige McKinney
- Length: 4 hrs and 35 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.
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Productize
- The Ultimate Guide to Turning Professional Services Into Scalable Products
- Narrated by: Paige McKinney
- Length: 4 hrs and 35 mins
- Release date: 04-02-24
- Language: English
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