Showing results for title "Unthinking", by author "Harry Beckwith" in Business & Careers
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Unthinking
- The Surprising Forces Behind What We Buy
- By: Harry Beckwith
- Narrated by: L. J. Ganser
- Length: 6 hrs and 48 mins
- Unabridged
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Overall4 out of 5 stars 50
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Performance4 out of 5 stars 28
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Story4 out of 5 stars 29
To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
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Unthinking
- The Surprising Forces Behind What We Buy
- Narrated by: L. J. Ganser
- Length: 6 hrs and 48 mins
- Release date: 01-26-11
- Language: English
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