• What will it take for 'I-Pop' to pop?

  • Mar 12 2024
  • Length: 35 mins
  • Podcast

What will it take for 'I-Pop' to pop? By cover art

What will it take for 'I-Pop' to pop?

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  • Summary

  • With the Indian music industry moving to adopt the term 'I-Pop' in place of 'non-film' to denote a certain kind of Indian popular music, we look at how such new genre names come to be and what it will take for the term to stick. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey dated March 7, 2024.
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