Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more.

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• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Building newsletter in public, early stages revealed.

05:20 Premium subscription launched early, aiming for revenue.

07:17 Experimenting with batching and weekly delivery. Consider monetizing from day one.

11:48 Challenges with paid marketing and growing channels.

13:36 Outline for landing page: Headline, letter, membership breakdown.

18:40 Public promotion key for organic media company growth.

19:32 Using faceless videos for better content discovery.

22:28 The coaching program requires daily short video filming.

25:52 LinkedIn expert advice: focus on broad content.

28:37 Confident about branding, content, and organic growth.

34:08 System and constraints shape consistent and habitual reading.

36:29 Local newsletters with smart brevity style. Numbered, easy to follow on mobile.

37:57 Alex Garcia's newsletters on influencer partnerships shine.

42:10 Visualizing simple things, and updating data for newsletters.