Nadia Nizar, Senior Director of Corporate Communications at Blue Prism and former director of influencer relations at Resonance, spoke to Daniel and Claire about the evolving role of analyst relations and why it should be a strategic part of any company's marketing strategy.

Topics:

• What is analyst relations, and why should companies care?
• Choosing the right analyst firms to engage with
• Using analyst insights to strengthen brand positioning and storytelling

Attribution:

Music used under Creative Commons license: Covert Affair by Kevin MacLeod

Link: ⁠https://incompetech.filmmusic.io/song/3558-covert-affair ⁠

License: ⁠https://filmmusic.io/standard-license

Luke Farrugia, VP of Marketing at leading digital signage company ScreenCloud, spoke to me about the changing role of marketing leaders and why you need to get your data strategy started from day one.

Topics:

• The challenges of marketing a tech brand during and after the COVID-19 pandemic.
• The importance of understanding target audiences and personas.
• The role of behavioural science and neuroscience in communication strategies.
• The evolving role of marketing leaders.
• The importance of a data-driven strategy for marketing.

Attribution:

Music used under Creative Commons license: Covert Affair by Kevin MacLeod

Link: ⁠https://incompetech.filmmusic.io/song/3558-covert-affair ⁠

License: ⁠https://filmmusic.io/standard-license

This episode, Dan goes over Sam Altman (CEO of OpenAI)'s testimony to a Senate subcommittee about the potential benefits and dangers of AI. Looking at his statements, the effect of the hearing, OpenAI's recent key messaging, and the broader media landscape around AI, we drew out 4 key lessons from this story:

• Nail your key messaging.
• Monitor the media landscape.
• Lead the conversation, altering tactics when necessary.
• Establish thought leadership.

Check out this episode on our website: ⁠www.resonancecrowd.com⁠

Music used under Creative Commons license:

Covert Affair by Kevin MacLeod

Link:  ⁠https://incompetech.filmmusic.io/song/3558-covert-affair⁠

License:  ⁠https://filmmusic.io/standard-license