Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: support@janinegarner.com.au

Being the world's best kept secret serves absolutely no one. There are so many business owners out there who are amazing at what they do; they’ve built their expertise after years and years of doing their work and have now become masters.

Yet so many are at risk of being - and staying - invisible. If you can relate to this, today’s episode is for you. I’m sitting down with marketing expert Bec Chappell to talk about showing up even when we’re scared and marketing businesses with confidence.

Bec has called a branding gatekeeper, and is oddly data-focused for a marketeer. She herself has transitioned from working in corporate organisations to building her own very successful agency, where she also had to learn to quit being the world's best kept secret in her field.

She talks about how owning her spotlight has helped her build the business of her dreams, and shares tips on how you can do the same.

We talk about making your business visible by:

• Taking actionable steps to build your confidence
• Developing consistency and discipline
• Working your content creation muscle
• Showing up authentically in your expertise

Tune in, because this episode is jam-packed with incredible insights and actionable steps you can take to see your business dreams come true!

LINKS:

Connect with Bec:

Instagram: @bec_chappell

Website: https://becchappell.com.au/

Podcast: Marketing Espresso

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

Website | Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

It’s easy to fall into the trap of conformity without even noticing. I’ve been there myself. There were times in my corporate journey when I realised I was just doing what was expected of me and following the cookie-cutter approach to business. This may be an easy path, but it isn’t one that leads to success.

To reach our full potential we need to embrace our true, flawed selves and lead from there. This is more important than ever, as people's trust in businesses is declining year on year. The only way to cut through this is to be open and authentic so that customers can connect with the real you.

I hope this episode will inspire you to reflect on your life and find the areas you are stuck on autopilot. Identify how this is holding you back from authenticity and determine what changes you can make to align your actions with your goals and values.

Until next time, keep shining bright!

LINKS:

The Focus Finder™ https://focusfinder.scoreapp.com/

Website | Instagram | LinkedIn | YouTube

Mentioned in this episode:

Take our 5-minute Focus Finder Assessment

Focus Finder Assessment

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: support@janinegarner.com.au

Have you been undercharging what you’re worth? I've had so many conversations recently with clients that despite their 5, 10 years in business or  their 2, 3, 4 decades of incredible experience, they’re pricing themselves at a level where they might as well be flipping burgers in the local drive thru!

For so many of us - despite the skills and mastery we’ve acquired in our field over the years - as soon as we go out on our own in business, we don’t price ourselves accordingly for our experience. We start questioning our worth and more often than not, end up working really, really hard with nothing to show for it.

So today, I’m talking about why you need to quit undercharging and the mindset you need to adopt to build the business success of your dreams.

We’ll explore:

• Recognising Your Worth
• Attracting the Right Clients With Your Pricing
• Positioning Yourself in the Market
• Focusing On Future Growth

My strategy is all about dollars up. We want to earn more money and work less. We want time to implement strategies that see our business grow. It’s time to have conviction in your pricing, and I promise that when you do, you’ll begin to see the opportunity that exists to take your business to the next level.

LINKS:

Resources mentioned: The Pricing Formula

Elevate with Janine

The Focus Finder Assessment

Website | Instagram | LinkedIn | YouTube

Mentioned in this episode:

Learn How to Charge More and Work Less