• True Cost of Content

  • Sep 29 2022
  • Length: 36 mins
  • Podcast
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True Cost of Content

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  • Summary

  • This week on Outsmart, your hosts Rex and Nicole dive into all things content marketing with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse.

    In the episode we discuss:

    • Viewing content costs through the buying team’s perspective
    • How AI can improve your content marketing workflows
    • Perception vs reality of the future of AI in marketing
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