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Trigger Strategy

By: Tom Kerwin and Corissa Nunn
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  • Summary

  • We’re Tom and Corissa from Trigger Strategy Group. In each episode, we dig into strategy and sense-making while taking our baby for a walk.Our work is about embracing uncertainty and complexity, making sense of the world so we can act in it.We cover strategy, organisation design, facilitation, research and experimentation, peppering our chats with anecdotes, rants and occasional adorable babbling from the baby.

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    Tom Kerwin and Corissa Nunn
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Episodes
  • 049: To SWOT or not to SWOT?

    049: To SWOT or not to SWOT?
    May 28 2024

    In SWOT analysis, you list your Strengths, Weaknesses, Opportunities and Threats.


    Maybe you love it? Maybe you hate it? We've been in the second camp for a long time, but it was worth revisiting our thinking about the method. If it's so terrible, how come it's so enduring? Maybe there's some good in it? Or maybe our concerns and criticisms are warranted.


    Strap in as we walk and talk about the good, the bad, and the ugly of this simplistic strategy 2 by 2.


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    28 mins
  • 048: Conceptual Models

    048: Conceptual Models
    May 25 2024

    This one's definitely designer-centric. And it's pretty hard to explain without visuals, but we give it a good go.


    Tom talks about the shift that conceptual models enabled for him. When he was a younger designer, he often struggled to articulate design decisions, struggled to defend elements of the design that were crucial for things to be coherent, and constantly butted up against technical architecture that made it weirdly hard to design easy-to-use software. Once he figured out how to make and socialise a conceptual model, and then evolve the design around it, everything got way easier.


    We talk through what a conceptual model helps you do if you're designing a software product or service, how you can use them to diagnose tricky problems, and share some references to help you get started.


    References:


    OOUX by Sophia V Prater

    UX Magic by Daniel Rosenberg

    Domain Driven Design

    Elements of Product Design by Jamie Mill


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    17 mins
  • 047: Shifting the evolutionary potential of the present

    047: Shifting the evolutionary potential of the present
    May 17 2024
    In this one, we talk about complexity in parenthood and in business. In both cases, there are plenty of people willing to sell you "the way" in their book. And there are millions of books that disagree, so anyone can cherry pick one that fits what they would like to be true. This is what you get when you try to treat a complex, dispositional system as if it were ordered and causal. And it's why so many of the efforts to determine what is the "best" way to parent, or run a business, or live a good life, end up inconclusive, contradictory and confusing. We talk about how we cope with all this.

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    40 mins
Leadership Management Economics
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