Scott Edwards is the EVP of Fox Creative Advertising where he oversees the “formula-free process” of creating the campaigns from first-look trailers, launch promos, current-show episodics, key art one sheets or billboards, custom social content, and anything else on the horizon to help ignite hits such as 9-1-1 LONESTAR, ACCUSED, BOB’S BURGERS, THE CLEANING LADY, CRIME SCENE KITCHEN, FAMILY GUY, KRAPOPOLIS, LEGO MASTERS, THE GREAT NORTH, THE SIMPSONS, THE MASKED SINGER, SPECIAL FORCES, and an array of Gordon Ramsay shows. And prior to Scott’s incredible run at Fox, let’s just say he probably owes you fifteen bucks for, as he would confess, “convincing you to see a movie that didn’t really deliver. It happens. That’s the gig.”

01:57 Introducing Scott Edwards: A Creative Force in Entertainment Advertising;

09:22 The Art of Building Elite Teams and Navigating Industry Changes;

43:51 Elevating Campaigns with Strategic Creativity and Music;

45:16 Crafting Iconic Campaigns: A Deep Dive into Creative Processes;

48:47 Navigating Creative Choices in Entertainment Marketing;

50:22 The Art of Marketing and the Influence of Music;

51:22 Evolving Strategies in Entertainment Marketing;

53:55 The Impact of Teaching on Professional Perspective;

58:27 The Power of Authentic Storytelling in Marketing;

58:58 Learning from the Next Generation: Teaching Insights;

01:14:06 The Future of Entertainment Marketing in the Age of AI;

01:20:20 Personal Reflections and the Importance of Connection

Be sure to check out our wonderful sponsors:

Defacto Sound - www.defactosound.com/

Carrma - www.carrma.com/

Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.

You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

And here's Scott on LinkedIn: https://www.linkedin.com/in/scott-edwards-a815466/

In this edition, we have a rock star in the making, Matthew Zuckerman, trailer editor at X/AV, who's already finished some of the coolest pieces over the last few years including Furiosa, House of the Dragon Black and Green trailers, Sexy Beast, Memory and so much more The conversation dives into his approach to editorial; his journey from studying at Columbia College Chicago to getting a shot at X/AV, detailing his evolution from intern to full editor; and his work on all those great projects, highlighting the varied techniques required for different genres. Matthew also elaborates on the impact of AI in trailer editing, his favorite trailers and their influence on his work, advice for aspiring editors, and the future trajectory of the trailer industry.

04:08 Diving Into the World of Trailer Editing with Matthew Zuckerman;
08:05 From Chicago to LA: Matthew's Journey into Editing;
23:13 Developing a Unique Editing Style: Learning and Growing at X/AV;
32:30 Navigating the Shift to Remote Work During the Pandemic;
35:06 Deep Dive into Crafting Movie Trailers;
45:50 Navigating Challenges and Changes in the Industry;
48:20 The Future of Trailers and AI's Role;
52:52 Personal Favorites and Influences in Trailer Editing;
59:33 Advice for Aspiring Trailer Editors;
01:04:22 Reflecting on the Podcast's Journey and Impact;
01:08:10 Closing Thoughts and How to Connect

Be sure to check out our wonderful sponsors:

Defacto Sound - www.defactosound.com/

Carrma - www.carrma.com/

Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.

And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

https://www.youtube.com/watch?v=FVswuip0-co

https://www.youtube.com/watch?v=csSaSrJJPRs

https://www.youtube.com/watch?v=pkPgmkyBfi0

https://www.youtube.com/watch?v=d6VsrSHQdVw

https://xav.la/

https://matthew-zuckerman.com/

We've got the team that brought you the CALL OF DUTY, ASSASSINS CREED and BATMAN ARKHAM TRILOGY campaigns and so much more! That's David Wilson, Executive Producer / Co-Head of Immersive Media at Aspect (Los Angeles); Ryan Vickers, Co-Head of Games at Aspect; and Ashley Vong, Games Producer at Aspect and Women in Games Ambassador.

It's been so cool to track with folks like Ryan Vickers and David Wilson from when they were working their way up at that legendary, groundbreaking team at Ant Farm, and then as they took the leap to launch the games division at Aspect LA. Ashley Vong made her way on the theatrical side initially at Big Pic and then over at Aspect, and really hit her stride with David and Ryan (aka "my people") doing all that great work in games.

This is an in-depth conversation on each of their stories, all they've overcome, what they love working on, their perspective on the work and the industry as a whole.

Be sure to check out our wonderful sponsors:

Defacto Sound - www.defactosound.com/

Carrma - www.carrma.com/

Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.

And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

www.teamaspect.com/

www.instagram.com/goteamaspect/