In this episode of the To The Root Podcast, join Robyn Spangler R.D. as she delves into the world of functional labs and their significance in health assessment. Robyn shares valuable insights into two specific functional tests: the Hair Tissue Mineral Analysis (HTMA) and comprehensive blood labs. Discover why these tests are essential, especially for clients dealing with chronic health issues, such as skin conditions. Learn how HTMA offers a unique perspective on stress response and mineral utilization, guiding personalized interventions. Dive into the rationale behind comprehensive blood labs and how they uncover crucial information for tailored health plans. If you're curious about optimizing your health or understanding your body's needs, this episode is a must-listen!

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

• Why the Hair Tissue Mineral Analysis (HTMA) and comprehensive blood labs are essential especially for clients dealing with chronic health issues.
• The misconceptions about functional care
• The value of functional labs.
• When to run functional labs.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

In this episode of the To The Root Podcast, join Robyn Spangler R.D. and special guest Cierra Robbins, a seasoned dietitian, as they delve into the art of targeted marketing for content conversion. Cierra shares invaluable insights on tailoring products to specific demographics through niche specificity and understanding ideal clients' needs. Discover the four key strategies for boosting content conversion rates, including niche clarity, engaging hooks, diverse content formats, and data-driven optimization. Learn how to observe engagement trends, leverage personal insights, and maintain consistency in brand messaging across platforms. Don't miss out on maximizing your marketing efforts - listen now!

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Highlights:

• Importance of niche specificity in selling products to specific demographics
• 4 marketing strategies for improving content conversion rates:
• Niche clarity
• Engaging hooks
• Diverse content formats
• Data analysis for optimization
• Tailoring content to resonate with ideal clients and testing various styles over time
• Effective messaging repetition to communicate with potential clients
• Actionable steps for refining niche targeting, creating compelling hooks, and diversifying content presentation methods
• Maintaining consistency in conveying brand messaging across platforms for enhanced marketing efforts

Connect with Robyn:
Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Cierra Robbins:

Instagram: https://www.instagram.com/sell.with.cierra/

LinkedIn: https://www.linkedin.com/in/cierrarobbins/

In this episode of the To The Root Podcast, Robyn Spangler R.D. shares her journey of scaling her business to 6 figures in just one year. From shifting from hourly rates to selling packages to investing in business coaching and continually refining her clinical craft, Robyn unveils the pivotal decisions that propelled her business growth. She emphasizes the significance of providing consistent value, investing in business coaching, and continuously refining clinical skills. Ready to take your business to the next level? Tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

• The six key decisions and strategies for scaling a business to 6 figures.
• First key decision: shifting from hourly rates to selling packages for services.
• Second key decision: Increasing rates and transitioning to high-ticket pricing.
• Third key decision: hiring an admin assistant to delegate tasks and free up time.
• Fourth key decision: providing value consistently, primarily through Instagram content.
• Fifth key decision: hiring a business coach to learn marketing strategies and develop profitable offers.
• Sixth key decision: Robyn continuing to refine her clinical skills and gain confidence in her ability to help clients.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/