Summary:

In this episode, we were joined by Ortal Green, an expert in creative and innovative thinking. With a background in IT startups in Israel, Ortal spent many years working in the high-tech industry where she realised that the ability to succeed in business comes down to our ability to think creatively and innovatively. This set Ortal on a path to eventually become a mindset shifter and founder of Success by Design. Ortal explains how, sadly, our education system does not develop our skills for creative thinking. In a large study, 98% of all children aged 5 were considered ‘creative thinkers’. By the time we become teenagers this drops to less than half, and by the time we become adults, it drops to less than 5%.

Ortal Green shares four proven ways to expand your thinking creatively and innovatively, which inevitably leads to increased business revenue. If you’ve hit a revenue ceiling in your business and you’re looking for ways to break through to new levels of growth and success, don’t miss this episode!

Takeaways

• Creative and innovative thinking are essential for success in business.
• The education system often stifles creativity, but it is a skill that can be developed.
• Exercises like repurposing objects and merging unrelated ideas can help develop creative thinking skills.
• Shifting from a victim mindset to a transformer mindset is crucial when facing obstacles.
• Improving processes can drive innovation and improve the customer experience. Merging with other businesses can create a stronger and more competitive entity.
• Repurposing ideas or technologies from other industries can lead to innovation and growth.
• Breaking the status quo and challenging traditional norms can open up new opportunities.
• Creative thinking, self-belief, and having a clear vision are essential for success in business.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

In this episode, Kate and Sam open up and share some of the things going on behind the scenes that have made life and business challenging in recent months. Building a business is not always an easy journey, especially when life throws curveballs into the mix!

Sam shares her recent stressful experiences with some personal medical challenges. She discusses the emotional and mental toll these experiences can have, even while you have to keep showing up for your clients and your business. Kate and Sam talk about the importance of sharing and supporting one another when going through these experiences. They also emphasise the need for regular health screenings and taking care of oneself while running a business.

The conversation highlights the role of mindset and the power of positive thinking in navigating difficult situations. The conversation explores the themes of faith, learning lessons, being present, vulnerability, all the way through to content marketing, and the power of social media.

Sam and Kate discuss the importance of learning the lessons that life presents and how the universe will keep throwing challenges until those lessons are learned. They also talk about the significance of being present in the moment and trusting that you are exactly where you need to be. The conversation delves into the vulnerability of sharing personal experiences on social media and the balance between authenticity and oversharing. They also touch on the importance of organic and paid marketing strategies and the role of social media in business growth.

Takeaways

• Health issues and personal challenges can have a significant emotional and mental toll.
• Sharing and supporting one another is important in navigating difficult situations.
• Regular health screenings are crucial for early detection and prevention.
• Taking care of oneself is essential while running a business.
• Mindset and positive thinking play a significant role in overcoming challenges. Life presents lessons that we need to learn, and the universe will keep throwing challenges until those lessons are learned.
• Being present in the moment and trusting that you are exactly where you need to be is essential for personal growth.
• There is a balance between authenticity and oversharing on social media, and it's important to be mindful of what and when to share.
• Organic and paid marketing strategies should be used in parallel to maximise the effectiveness of social media advertising.
• Quality content is more important than quantity when it comes to content marketing.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

As business owners, most of us love to share our knowledge and to help others, but to succeed in business you of course need to turn that knowledge-sharing process into revenue generation. In this conversation, Kate and Sam discuss use their podcast as an example of the monetising journey. They discuss the importance of having a clear strategy to build a platform, generate warm leads, and convert them into paying customers. They caution against relying solely on social media for sales, wasting money on branding and design before establishing a viable business, and falling for get-rich-quick sales tactics.

The hosts also discuss some of the common mistakes that entrepreneurs make when starting a business and provide tips on how to avoid them. They emphasise the importance of knowing the problem you are solving, identifying your target market, creating a clear offer, getting out of your comfort zone, and consistently showing up in person and online. They talk about the need for authenticity and transparency in marketing and the importance of finding a coach or mentor who has achieved success in your desired field.

Takeaways

• The journey of monetisation requires you to have a clear strategy to build a platform, generate warm leads, and convert them into paying customers.
• If you host (or you’re planning to host) your own podcast, a dedicated website can help with SEO and provide a central platform for accessing episodes, videos, and valuable downloads.
• Social media should not be relied upon as the sole source of sales. Building a platform and trust takes time and consistent effort.
• Investing in branding and design should be done after establishing a viable business and understanding the target market.
• Beware of get-rich-quick sales tactics and focus on sustainable, long-term strategies for business growth. Know the problem you are solving and define it clearly
• As always, identifying your target market and understanding their specific needs is key.
• Create one clear offer that addresses the problem and provides a transformation
• Get out of your comfort zone and network with potential clients and partners.
• Consistently show up in person and online to build trust and credibility.
• Be authentic and transparent in your marketing.
• Find a coach or mentor who has achieved success in your desired field.

Did you want to join us in Bali? We’d love to have you join us on the Inspired Business Bali Retreat! Go here to learn more:

Bali retreat 13-20 July 2024: https://katedejong.com/inspired-business-bali-retreat/

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com