In this 5th episode of The Yellow Couch Series, Saurabh Gupta, Co-founder of ZEUX Innovation, chats with Fatema Ranpura, a renowned NID Alumni, UX Consultant & Strategist with a fascinating career path. Fatema, formerly the Vice President of Design at Dream11 and UX Strategist at Isha Foundation, sheds light on her journey from the fast-paced world of startups to the impactful realm of social impact design. We delve into the transformative power of design in the social impact space, discuss her specific projects aimed at creating positive change, and explore the nuances that distinguish designing for social impact from traditional design processes. Fatema also offers practical advice for designers aspiring to enter the social impact arena, supported by real-life case studies and lessons learned from common pitfalls. Whether you're a seasoned designer or just starting out, this episode is packed with valuable insights and inspiration to guide you on your path towards creating positive change through design. Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions. Visit our website: https://zeuxinnovation.com Follow Saurabh

LinkedIn: https://www.linkedin.com/in/saurabhguptazeux/

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In this 4th episode of The Yellow Couch, Saurabh dives deep into the ever-evolving world of SEO with Kaushal Thakkar, the founder of India's leading SEO agency, Infidigit, and former SEO head at Myntra.

The age-old question: Are SEO and UX friends or foes? We'll explore how the SEO landscape is shifting towards a more user-centric approach, moving away from pure crawler-centric strategies. Kaushal will share valuable insights on how UX designers can craft experiences that not only delight users but also boost SEO performance.

This episode is a must-watch for anyone who wants to understand the future of SEO and how it integrates seamlessly with user experience design.

Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions.

Visit our website: https://zeuxinnovation.com

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LinkedIn: https://www.linkedin.com/company/zeux-innovation

Instagram: https://www.instagram.com/zeux_innovation/

Designers, marketers, and anyone passionate about user experience, this one's for you! This episode of The Yellow Couch Series features Mahesh Patil, co-founder of August Company, a design-focused marketing agency, in conversation with Saurabh Gupta, co-founder of ZEUX Innovation. Mahesh's design journey is a fascinating one, taking him from the world of UX to the forefront of marketing. In this episode, they delve into a variety of topics including the evolution of a designer's role, the convergence of marketing, branding, and UX, and the importance of a holistic approach to user experience. Whether you're a seasoned designer or just starting out, this episode is packed with valuable insights and inspiration.

Tell us how did you like this episode and what more you want to see on this channel in the comment section. Don't forget to hit the follow button for more insightful design discussions.

Visit our website: https://zeuxinnovation.com

Follow us on:

LinkedIn: https://www.linkedin.com/company/zeux-innovation

Instagram: https://www.instagram.com/zeux_innovation/