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The Science of Scaling

By: HubSpot Podcast Network
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  • Summary

  • Each week, host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.
    Hubspot 2024
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Episodes
  • Listener Q&A | What Future Revenue Space Challenges Can You Predict Today?

    Listener Q&A | What Future Revenue Space Challenges Can You Predict Today?
    Jun 13 2024
    You spoke and we listened. We cover a lot of the science of scaling in our episodes, but we know there's plenty of questions you still have. So we'll be answering listener questions periodically on the show. Send your question to Mark on LinkedIn, at our email address podcasts@hubspot.com, or on Spotify's Q&A prompt on your phone. Today, Mark predicts the future of AI in the revenue space and how leaders need to think today in order to find success in the years to come. It won't be easy, but the winners ten years from now are the ones creating the right moats today. Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/tsc
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    12 mins
  • Moving From Big Company to Startup Sales Roles w/ Jeff Perry (CRO, Carta)

    Moving From Big Company to Startup Sales Roles w/ Jeff Perry (CRO, Carta)
    Jun 6 2024
    We're in the Q2 board meeting, and we have a huge decision ahead: Who is our next sales leader? We're sifting through the candidates and one person says, ah, they're two big company. What does that mean to big company? Jeff Perry (CRO, Carta) knew he had to check his ego at the door if he was going to find success coming from a sales org like Oracle to lead a then 50 person team at Carta. Here's what it takes: Sales ops as a trusted internal partner for sales leaders Segmentation for optimal org design A mix of inbound and prospecting Enabling expert frontline salespeople & checking your own ego Stay ahead of the sales trends and exceed your 2024 sales targets with this: https://clickhubspot.com/qin The Science of Scaling is a HubSpot Original Podcast // Learn more about HubSpot for Startups // Produced by Matthew Brown
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    38 mins
  • The Power of Community Led Growth to Drive Demand w/ Paul St. John (Ex-GitHub)

    The Power of Community Led Growth to Drive Demand w/ Paul St. John (Ex-GitHub)
    May 30 2024
    Probably the most common and important early stage go-to-market question I get from founders and first sales leaders is this: What are creative new ways to create demand for my sales team? It's a forever question, and it's so hard. Usually it's about understanding what's coming next. Best practices that haven't been exploited yet. I have a hypothesis — it's community-led growth, CLG. My friend Paul St. John, the first sales leader at GitHub, arguably the pioneer on CLG, joins me to demystify how he built a revenue machine and all the unique attributes of doing that on top of a very successful CLG company. Free Resource: [Free Report] Learn from 1,000+ startup founders on how AI is scaling their sales strategy https://clickhubspot.com/ias The Science of Scaling is a HubSpot Original Podcast // Learn more about HubSpot for Startups // Produced by Matthew Brown
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    35 mins
Leadership Management Economics
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