• The Scary Potential of Generative AI on Content ft Kristin Tynski

  • Nov 15 2023
  • Length: 48 mins
  • Podcast

The Scary Potential of Generative AI on Content ft Kristin Tynski  By  cover art

The Scary Potential of Generative AI on Content ft Kristin Tynski

  • Summary

  • In episode 123, we welcome Kristin Tynski for a deep dive into the dynamic world of Generative AI.

    We chat about the wealth of new developments over the last year in Generative AI and some key takeaways from OpenAI’s Dev Day presentation earlier this month. Kristin shares some thoughts on how organizations can effectively adopt Generative AI, offering actionable insights for businesses.

    We also discuss the importance of incorporating subject matter expertise into AI systems for enhanced accuracy and relevance and Kristin gives a few predictions for what the world of AI could look like in 2024.

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    (0:00) Intro

    (2:10) The Last Year in Generative AI

    (5:47) GPT 3.5 Expectations vs Reality

    (7:51) Biggest Takeaways from OpenAI Dev Day

    (11:17) How Your Organization Can Adopt Generative AI?

    (16:43) Incorporating Subject Matter Expertise

    (21:34) How Trustworthy are Generative AI Results?

    (24:50) AI Predictions for 2024

    (33:25) Rapid Fire Rankings

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    Top 3 of anything:

    • My Daughter

    • My Wife

    • Running a Family Business

    Rank your best SEO marketing win:

    Serendipitously, in the months before that, I had been working on a content idea for a site called Lawsuit.org, owned by Fractl. The goal was to come up with something interesting and newsworthy. I realized through some Fractl work that my local county has a database of all arrest and traffic stop records.

    We undertook a large scraping project to gather all the data we could from Palm Beach County, looking at police activities, anomalies, and if certain officers had disproportionately high arrest rates of African American people. While we found some anomalies, nothing was super groundbreaking. However, it proved that you could scrape a county's police data and identify potential issues.

    I published this on Hacker News, Reddit, and other platforms. The content did really well, especially on Reddit, likely due to its coincidence with the George Floyd situation. People were looking for tangible ways to contribute.

    I suggested on Reddit the idea of doing this for every county, not just Palm Beach County.

    The Reddit post went viral, leading to a Slack group where about 2,500 people joined in a few days. It self-organized from there, with little input from me after the first few weeks, turning into a community. A law firm helped turn it into a nonprofit, which received $250,000 in funding.

    Rank your top 3 SEO tools:

    • SEMRush

    • Ahrefs

    • SERP API

    BONUS: Appify

    Rank your best SEO or trick or tactic:

    Creating content that is truly adding new and newsworthy information, which requires doing some sort of data analysis.

    You need to create something really that hasn't existed before, and that is adding value in an entirely new way.

    Rank what you love most about the SEO industry:

    I love how dynamic it is. I love how quickly it changes.

    Rank your top 1-3 marketers:

    • Mike King

    • Britney Muller

    • Rand Fishkin

    Rank your best SEO learning resource:

    I think for the more advanced stuff, you're going to find the most interesting, cutting-edge stuff inside of closed groups.

    Rank your top cause or charity:

    Police Data Accessibility Project

    Medical Aid for Palestinians

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