In this episode, we speak with Helena Tivell, VP of People, Kognity, the all-in-one digital teaching and learning platform - with interactive content, analytics, and assessment support.

We talked with Helana about the importance of continuously developing the leaders of your organization. In particular, we looked into some of the methods she uses to develop and upskill her leaders and why it matters:

- What is the responsibility of a VP of People role?

- How do you further develop and enhance leaders' ability to lead?

- What tools and methods are used to support this process?

- How do you decide on which areas to focus the upskilling in?

- How do you ensure the learnings live past the training sessions?

These are some of the many questions we address with Helena. Please tune in to learn what steps she's taken to continuously support the leadership team with an upskilling process.

In this episode, we speak with Daan Assen, Founder, SwipeGuide, the platform that empowers frontline teams to connect knowledge, collaboratively solve problems, and continuously improve processes to ensure sustainable production patterns.

We talked with Daan about selling to some of the world's largest organizations and the role of the Pilot project in such a sales process! In particular, we are looking into the methods to secure and deliver a successful Pilot project that roles over to a full-fledged & long-term relationship:

- What is your definition of a pilot? What is the purpose?

- Should you charge for Pilots?

- Which key metrics do you prioritize during a pilot to determine its success and potential scalability?

- Who should be running the pilot from the seller's side?

- How do you ensure engagement from the prospect side on pilots?

- What strategy or tactic can significantly increase pilot-to-full-product conversion rates?

These are some of the many questions we address with Daan. Please tune in to learn how they are successfully leveraging Pilots to accelerate sales cycles and what methods they are using to increase pilot-to-full-product ratio.

In this episode, we speak with Bas van Wijk, VP Commercial Operations, AskCody, the Meeting Management Platform for Microsoft that's driving meeting efficiency through an intelligent Meeting Management and Resource scheduling Platform, and has helped shape the relationship between real estate, organizations, and technology at more than 2500 offices globally.

We talked with Bas about getting your inbound lead engine going! In particular, we are looking into the process of some of the early steps in this process:

- Per definition, what does it mean to be an inbound-driven business?

- What are the main difficulties moving from a sales-led to a marketing/inbound-led approach?

- Which are some of the very steps to take here, and why in that order?

- How do you manage the potential revenue gap that may take place in a transition period?

- What changes does this require to a team and org structure that previously was sales-led?

- What effects does it have on revenue predictability?

These are some of the many questions we address with Bas. Please tune in to hear how Bas successfully executed this transition and now operating a fully inbound-led business, sharing his learnings along the way.