• The Pursuit of Badasserie: The Podcast

  • By: Lynn & Amanda
  • Podcast
The Pursuit of Badasserie: The Podcast By cover art

The Pursuit of Badasserie: The Podcast

By: Lynn & Amanda
Listen for free

  • Summary

  • The Pursuit of Badasserie: The Podcast is a podcast for entrepreneurs, aspiring and new business owners, solopreneurs, and freelancers who are looking to make the decisions that truly matter in creating badass business abundance. Support this podcast: https://anchor.fm/thepursuitofbadasserie/support
    Lynn & Amanda
    Show more Show less
Episodes
  • Building a Winning Marketing Strategy with Alicia Branham

    Building a Winning Marketing Strategy with Alicia Branham
    May 14 2024
    Episode 80: Building a Winning Marketing Strategy with Alicia Branham In this episode of The Pursuit of Badasserie, we welcome Alicia Branham, a marketing powerhouse whose journey to success is anything but conventional. Alicia shares her story, beginning with her early years, which included a move to Uruguay, and how these experiences shaped her into the creative force she is today. The episode dives into Alicia's approach to marketing, emphasizing adaptability, automation, and the power of artificial intelligence. Alicia shares insights on how to build a strong personal brand, create engaging marketing content, and leverage AI to enhance business operations. She also talks about the importance of having a marketing budget and how crucial it is for small businesses to invest in their marketing efforts. Alicia's story is a testament to taking risks, embracing change, and betting on yourself. The hosts highlight the unique perspective Alicia brings to the marketing industry and discuss the benefits of having a diverse team and a customer-focused mindset. The conversation is filled with valuable advice for entrepreneurs, business owners, and anyone looking to build a brand in a challenging industry. Alicia leaves listeners with a key takeaway: don't be afraid to take risks and invest in yourself. If you fail, get back up and try again. The journey to success may not be easy, but it's definitely worth it. Let’s get after it! In this episode, we discuss: Introduction of Alicia Branham: Lynn Howard and Amanda Furgiuele introduce Alicia Branham, a marketing powerhouse who has a unique journey from her early life to becoming a successful marketer. Alicia's Background: Grew up in the United States, then moved to Uruguay during her formative years. Early interest in art, despite limited resources at Catholic school. Transitioned to graphic design after discovering the potential of computers in the 1990s. Alicia's Career Journey: Started as a file clerk and moved into graphic design. Worked for a valve manufacturer, learning the ins and outs of the business. Eventually started her own marketing business, focusing on industries like HVAC, pipes, valves, and fittings. Built a successful business serving small business owners, emphasizing the importance of niching down in marketing. Challenges and Opportunities: Navigating a male-dominated industry as a woman. The importance of having a marketing budget and investing in marketing efforts. Using AI and automation to streamline business operations and marketing processes. Building a Strong Personal Brand: The impact of building a personal brand and staying top-of-mind on platforms like LinkedIn. The importance of creating unique and engaging marketing content. The Value of Teamwork and Delegation: Alicia’s approach to business, emphasizing teamwork and delegating tasks based on individual strengths. Avoiding dilution of focus by ensuring that people are working within their zone of genius. Key Lessons for Entrepreneurs: The importance of taking risks, embracing change, and betting on yourself. The need for adaptability and learning from mistakes. The value of asking for help and putting yourself in environments where you can learn and grow. Final Thoughts: Encouragement for entrepreneurs and small business owners to pursue their goals and not be afraid of failure. Insights into the significance of having a supportive team and a customer-focused mindset. Find Alicia: https://aliciabranham.com/ Visit our website https://www.getbran.com/ and book a call with me so we could talk about offers and services! Instagram: @the_real_aliciabranham, @branmarketing Make sure to subscribe to our YouTube or Spotify and leave us a review! Like the show? LEAVE US A REVIEW wherever you listen! Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thepursuitofbadasserie/message Support this podcast: https://podcasters.spotify.com/pod/show/thepursuitofbadasserie/support
    Show more Show less
    39 mins
  • Authenticity, Hustle, and Heart with Marques Ogden

    Authenticity, Hustle, and Heart with Marques Ogden
    May 7 2024

    Episode 79: Authenticity, Hustle, and Heart with Marques Ogden

    In this episode of The Pursuit of Badasserie: The Podcast, we sit down with Marques Odgen, a former NFL player who has transitioned into an inspirational speaker, author, and entrepreneur. As the founder and CEO of Ogden Ventures LLC, Marques specializes in keynote speaking, business coaching, and consulting. With three best-selling books under his belt and his own podcast, "Get Authentic with Marques Ogden," Marques is dedicated to helping others understand how authenticity can lead to victory in both personal and professional life.

    During our conversation, Marques opens up about his journey, including hitting rock bottom, battling addiction, and navigating the aftermath of a divorce. Despite losing everything and starting over with little to his name, Marques emphasizes the importance of perseverance and taking ownership of one's actions.

    Throughout the podcast, Marques shares valuable insights on the significance of authenticity in leadership and personal growth. He stresses the need to embrace change, adapt to challenges, and cultivate a supportive network. Marques also discusses the concept of hustle, urging listeners to redefine their approach to success by focusing on their goals, maintaining a positive mindset, and taking consistent action.

    Join us on a journey of authenticity, hustle, and triumph as Marques inspires us to embrace our unique paths and strive for greatness. Let's get after it!

    In this episode, we discuss:

    • Marques Ogden's journey from NFL player to entrepreneur and motivational speaker

    • Experience playing football at Harvard University and in the NFL

    • Transitioning into the construction business and building a successful company

    • Facing bankruptcy, addiction, and personal struggles

    • Hitting rock bottom and starting over with little to his name

    • Embracing change, adapting to challenges, and surrounding oneself with support

    • The power of perseverance and taking ownership of one's actions

    • Importance of authenticity in leadership and personal growth

    • Redefining success and embracing the concept of hustle

    • Practical advice on goal-setting, maintaining a positive mindset, and taking consistent action

    • Small daily actions and mindset shifts required to overcome adversity

    • Staying true to oneself amidst life's challenges and changes

    • The transformative power of resilience, authenticity, and unwavering determination

    Find Marques:

    Ogden Ventures LLC

    www.marquesogden.com

    www.instagram.com/marquesogden

    https://www.marquesogden.com/app


    Make sure to subscribe to our YouTube or Spotify and leave us a review!

    • Like the show? LEAVE US A REVIEW wherever you listen!

    • Have a question? CONTACT US at info@thepursuitofbadasserie.com!

    • Want to sponsor us? Find out how HERE.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/thepursuitofbadasserie/message Support this podcast: https://podcasters.spotify.com/pod/show/thepursuitofbadasserie/support
    Show more Show less
    36 mins
  • Building Your Dream Team

    Building Your Dream Team
    Apr 30 2024

    The Pursuit of Badasserie: The Podcast

    Episode 78: Building Your Dream Team

    Let’s talk about building your team!

    Get ready to spice up your team-building game without all the unnecessary stress and drama! In today's podcast, we're serving up some serious sass as we dive into the secrets of crafting your dream team.

    Say goodbye to the overwhelm and disappointment – we're here to show you how to assemble a dynamic crew that'll have your back and knock your goals out of the park. Whether you're a seasoned pro or a newbie in the entrepreneurial world, we've got the tips and tricks you need to build a team that's as fierce as it is effective. Get ready to slay the team-building game like never before!

    In this episode, we discuss:

    • Mindset around hiring

    • How to hire the right people

    • Defining your expectations and the job

    • Defining roles, responsibilities, and job description

    • Using ChatGPT

    • Turnover and communication

    • You can’t teach everything

    • SWOT analysis

    • Behavioral style DISC

    • Introvert vs Extrovert

    • Detail oriented behavior

    • Incorporating the team

    • Start before you need it

    • Right now vs right person

    • Learning style

    • What happens after hiring?

    • 30, 60, 90-day, 6-month, 1-yr plan

    • Having check-in points

    • Babysitting your employees

    • How you are as a boss

    • Employee vs. Virtual Assistant

    • Honesty, transparency, and trust

    • Communications gaps

    • Reviews for your team and employees

    • Setting environment for business growth

    • Being a leader


      Be sure to subscribe and leave us a review! Thank you!

    • Like the show? LEAVE US A REVIEW wherever you listen!

    • Have a question? CONTACT US at info@thepursuitofbadasserie.com!

    • Want to sponsor us? Find out how HERE.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/thepursuitofbadasserie/message Support this podcast: https://podcasters.spotify.com/pod/show/thepursuitofbadasserie/support
    Show more Show less
    27 mins
Leadership Economics
Show more Show less

What listeners say about The Pursuit of Badasserie: The Podcast

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available