Courtney Johnson creates viral content across LinkedIn and TikTok on her personal accounts (and as a ghostwriter for others). She shares her “unhinged cheat codes” to grow a personal brand, b2b social strategies, leveraging tools/hacks to free up your time, mental models, and much more.

Timestamps:

(04:31) Leverage and income diversification

(08:10) Simplifying tasks to make everything else easier

(11:45) Art of using effective hooks in content

(13:45) Niche targeting/strategies to increase engagement

(17:17) “Problematic cheat codes” to get ahead

(20:01 ) Courtney’s ultimate cheat code for creativity and focus

(22:06) Finding your zone of genius and unfair advantages

(23:50) Shapeshifting your hotness & understanding power dynamics

(26:00) Creating niches from your unique interests

(31:35) Wealthy people & entrepreneurial cheat codes

(39:15) VA task delegation, automation, and software tools

(44:15) Favorite books and mental models

Courtney’s Links:

LinkedIn https://www.linkedin.com/in/courtneylynnjohnson/

TikTok https://www.tiktok.com/@courtney..johnson

Other Links Mentioned:

• Virtual assistant service https://www.timeetc.com/
• Virtual coworking https://flown.com/
• “The Four Agreements” by Don Miguel Ruiz https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319
• “The Big Leap” by Gay Hendricks https://www.amazon.com/Big-Leap-Conquer-Hidden-Level-ebook/dp/B0026772QU/ref=tmm_kin_swatch_0
• “The ONE Thing” by Gary Keller and Jay Papasan https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776/ref=tmm_hrd_swatch_0
• "We Should All Be Millionaires" by Rachel Rodgers https://www.amazon.com/We-Should-All-Be-Millionaires/dp/B08CVS2G24/ref=sr_1_3

My Links:

🧠 3-minute Newsletter: https://making-connections.beehiiv.com/

🐦 Twitter: https://twitter.com/MitchellLandon
📸 IG: https://Instagram.com/mitchelllandon

Charlie Light created the first huge parody account (@cokedupoptions) on Twitter/ X and turned it into a $40K/month content agency. Then he sold it. 

Here’s how he did it and what he’s up to now. (Recorded Oct 2023.)

Timestamps:

(00:00) Started first finance meme parody account 

(05:40) Transition to managing larger Twitter accounts

(07:01) Ghostwriting for founders 

(14:16) Trends on Twitter come and go

(19:25) Figuring out what long-term game you want to play 

(24:33) Up-and-coming writers doing content right

Charlie’s Links

Twitter: https://twitter.com/charliewrich 

Website: https://solowriters.com/ 

My Links:

🧠 3-minute Newsletter: https://making-connections.beehiiv.com 

🐦 Twitter: https://www.twitter.com/MitchellLandon

📸 IG: https://www.Instagram.com/mitchelllandon

Dive into the journey of best-selling author Claire Isenthal who opens up about leaving a stable tech career at Google to unleash her passion for writing. 

We discuss building genuine relationships, having the courage to bet yourself, and testing passions on the side before going all in. (Recorded 11/9/2023)

Timestamps:

(04:12) Realized Google wasn't fulfilling, pursued writing instead

(07:54) Personal identity struggle

(12:15) Leaving Google 

(16:00) Mini retreats and feeling fully ALIVE

(16:55) Finding your people (conferences & writing groups)

(22:15) Mistakes in hindsight

(23:23) Friends' perspectives on challenges

(25:25) Debut novel The Rising Order

(28:00) Reminder to keep going 

Claire’s Links

Book: https://a.co/d/9tCZonJ 

Website: https://www.claireisenthal.com/ 

Newsletter: https://claireisenthal.substack.com/ 

My Links

🧠 3-minute Newsletter: https://www.making-connections.beehiiv.com 

🎙️ Podcast: https://www.podcasters.spotify.com/pod/show/mitchellcohen 

🐦 Twitter: https://www.twitter.com/MitchellLandon

📸 IG: https://www.instagram.com/mitchelllandon