Join host Sarah Sladek on a journey to unlock membership engagement and understand the profound difference between treating memberships like mere products and recognizing them as emotional commitments. Through candid discussions and expert insights, we explore how membership isn't just a transaction but an opportunity to foster deep connections, a sense of belonging, and true ownership. Discover the power of emotional engagement and revolutionize your approach to membership, ensuring lasting retention and growth. Tune in to 'Unlocking Membership Engagement - It’s NOT a Product' and embark on a transformative membership journey like never before.

In this episode of Membership IQ, join host Sarah Sladek as she delves into the crucial topic of thriving through recessions within membership organizations. With her wealth of experience in working with associations, Sarah sheds light on the often overlooked 80% principle – a strategy that could make all the difference during economic downturns. She emphasizes the significance of focusing 80% of resources, time, and energy exclusively on members, fostering a strong membership culture and experience. By prioritizing members' needs and continuously providing value, associations can weather the storm of recessions and even see an increase in membership during crisis periods. Sarah's insights and practical advice on implementing a successful membership strategy make this episode a must-listen for anyone involved in membership organizations, whether they're currently facing a recession or preparing for the future. Tune in and get smart about membership strategies that stand the test of economic challenges.

Welcome to "Failure... *Soooo* Delicious!: Embracing Innovation in Associations," the Membership IQ podcast hosted by Sarah Sladek. In this unscripted and authentic show, Sarah explores the power of failure and how it can drive innovation and growth within associations. Join her as she shares personal anecdotes, including a personal conversation with an association CEO, and discusses the benefits of taking risks and stepping outside of your comfort zone. Get ready to mix up a steaming hot bowl of failure and uncover the hidden opportunities it holds. Bon appetit!