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The How Social Are You Podcast

By: Mark Lindheimer: Entrepreneur | Social Media Connoisseur
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  • Summary

  • Welcome to The How Social Are You Podcast where Mark Lindheimer, COO of Luxury World Traveler, one of largest and most influential Instagram based luxury lifestyle travel companies in the world - Luxury World Traveler, discusses one of his favorite topics: Social Media. On the podcast he will examine how Social Media has impacted his life and business as well as how it has impacted the lives and businesses of people around me as well as our society and culture in general.

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    Mark Lindheimer: Entrepreneur | Social Media Connoisseur
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Episodes
  • HSAY 019 - Sara Broers | Travel Blogger | Social Media Leader

    HSAY 019 - Sara Broers | Travel Blogger | Social Media Leader
    Apr 29 2017
    HSAY 019 - Sara Broers | Travel Blogger | Social Media Leader Quote: “I want people to be smarter and safer online, and from a business perspective which most people tend to forget about” Background: Instructor Sara Broers is a Social Media Strategist and travel enthusiast who travels the nation speaking to groups on how to use social media. Sara has a passion for helping business owners make connections they need to grow their businesses through Social Media. Her Presentation has drawn national acclaim as she introduces new auctioneers to social media and shows them how they can use it to market their businesses in a successful manner. This 'A'  personality & top Instructor will inspire you to successfully find your place in the world of social media. TravelWithSara is where Sara shares passion of her home state of Iowa and anywhere a plane, car, train, or boat would take her. She was a bit of a travel bug at a young age and throughout her lifetime; and developed a deeper love for sharing her travel experiences with others. Sara is the co-founder of the Midwest Travel Bloggers Group in 2015 and the Midwest Travel Twitter Chat.  She is the founder of the North Iowa Social Media Breakfast Club. Several clubs have started, based off of the format that she started. Sara has grown to adore the beaches and people of the Alabama Coastline. Mountains, beaches and the Caribbean are also her favorites. Sara believes that your travel connections begin in your own backyard. Sara has partnered with several destination partners and helped them grow their tourism base through the use of social media. Highlights: lives in north IowaIn 2008, she hopped on the social media train when she started mom blogshe didn't realize how social media would really change her life from therewhen she started writing, she didn't have a clue as to how people would find out who she was writing or who she was.then she hopped on twitter and not facebookusually, people would start from Facebook, she did it backwardshe started with twitter and has made more business connections with it than any other media platformlooking back that was probably the best thing that happened to herit's fascinating because she can get to live on a farm in Iowa and travel the world because of the internet and social mediashe has been able to meet so many people she wouldn't have otherwise met in person through social mediathe magic really happens after you meet someone online and then you can get to meet them face-to-face in real life.When you can that relationship offline; to face-to-face conversation, that's where partnerships begin and things begin to really happenit's a fascinating space to be inIn June 2013, she started the north Iowa social media breakfast clubeverywhere she went since then in her local community she mentioned the word twittershe is a trailblazer without even realizing itshe's a blogger and a social media influencerher motto is, she wants people to be smarter and safer online and from a business perspective which most people tend to forget aboutinto blogging, a travel writersocial media is a part of her life - who she is, and what her life is made ofShe is a farmer's daughter - she has to get that in thereevery place is a huge place for social mediashe didn't think that farmers 10 years ago would have realized that social media would be a part of their lives today. Friends with Suzanne stavert - both share a mutual love of blogging and social medialet's talk a little bit about your various blogs and how you manage to create contentsshe operates 3 different blogscom is a social media businessshe was blogging in 2010 and found a job on twittershe started managing social media platforms for businessesyour tweets represents who you are and what you are aboutshe grew a social media business out of blogging that she honestly never saw comingshe has a passion for women and businesscom is where she tends to put things about safety, social media tips and feature some entrepreneurial women in north Iowacom actually came out from her previous blog allinaniowamomsday.com which later morphed into travelshe was a social media influencer but she never realized thatat this time she started to do more travel stuff and she didn't have a travel platformsaramomoftwo was on twitter for 5 years and twitter decided to cut it down because of suspicious activitiesthat hurt because her 85,100 followers were real peopleshe thought maybe this could be her little push to get into travel moreyou can't take your @travelwithsara and move it to that accountsaramomof2 became socialsarabshe had an engaging community on twitter which meant a lotMidwest travel bloggers is a community that Lisa Trudell and Sara are buildingthey've been on it for a couple of years, showcasing destinations of Midwest on twittertwitter is a big platform that we are using now as we are expanding into other platformsfrom the 1st and 3rd Wednesday of every month...they do the midwest ...
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    34 mins
  • HSAY 018 - Rev. Michel Faulkner - NY mayor candidate | Republican | NFL Athlete

    HSAY 018 - Rev. Michel Faulkner - NY mayor candidate | Republican | NFL Athlete
    Mar 3 2017
    HSAY 018 - Rev. Michel Faulkner - NY mayor candidate | Republican | NFL Athlete Quote: “For New yorkers, it's not just ‘our’ city, it actually belongs to the world!” Background: For more than 30 years, Rev. Michel Faulkner has dedicated his life to serving his community. Michel Faulkner is the only Republican candidate for Mayor of New York City, a former New York Jet and businessman. His Church in Harlem is responsible for thousands of people finding employment through their Jobs Partnership. Michel supports school choice and is a strong and vocal advocate for the Police. Highlights: Candidate for mayor of new yorkPositive uplifting and timely messaging on social media ---?NY is a world capital - Everybody comes to new york sometime or anotherFor New yorkers, it's not just ‘our’ city, it actually belongs to the world.Michel  is working on NY being an expensive city. Making it more accessible.Been working to serve the people of NY for the past 30 years.He thinks NY needs to have principal leadership - the focus being on - jobs, education, tax reforms, on making things better so NY can move forward.The culture and ambience of the city can be enhanced. It is diminished right now because of the plaguing issues they’ve been facing recently.Michel  is running to help the middle class survive in NY, enhance the ambience and revive true culture of the city.“I’m a New Yorker, I have a NY attitude and NY values”, says Michel“I value all people, the dignity of all people, their worth.”“I don’t care what their political persuasion is, their ethnicity is, their socio-economic status, or their sexual orientation, what matters to me is healing new york.”“Unity is our destiny”“We need to be selfish and focus on maintaining structural and cultural integrity of NY”“NY is a place of hardworking people, if you have a dream and are willing to work hard to bring that dream to life, you should have a chance to do that in NY.”“NY has always been accepting of dreamers. I’m a dreamer, pragmatic dreamer”“Everybody has a job and a hustle in New York” and that’s a youth culture Michel  stressed upon.“We’ve made some amazing gains and strides. We cannot let it slip by. We need to move forward.”There has been a diminishing return on education system, students of public schools are unprepared when they graduate. Michel  will look into jobs and education.“The best way to empower citizens is to connect them with the police”, Michel  will work to enhance police-community relations.“NYPD is the best in the world with what they do”“We started the blue ribbon campaign for the unity in police community. It focused on 3 things- Affirmation of police officers, Appreciation of their jobs, accountability - police being accountable and citizens being responsible citizens”Michel  started tweeting and let people engage with each other at the time of the haiti quake - Provided food and help to people who were starving.Social media is a great enhancer for community relations.Big challenge is to get people behind social media to actually come out and take action and interact in communities.Social media works best when receivers are dynamic participants“More or less social because of social media ?”“I started a group called NY youth leaders network - used snail mail because there were no cell phones back then. People read the mail and took action.”140 characters can change stock markets, bring notice to the entire globe. Traditional media stands shaken.The mayoral race is not about what’s wrong with NYC but about preserving what is right with NYC.“I will raise the level of engagement of stakeholders in NYC. It won’t be passive, it will  be dynamic, there will be action groups, social media groups, people will be able to raise their voices, their concerns and we will fix what is broken and hence move NY forward.”I am a great listener of people as long as we all are speaking the same language of healing the great city of NY. Connect: Twitter: @michelfaulkner and @FaulknerMayor2017Facebook: https://www.facebook.com/michel.faulkner/Website : http://faulknerfornewyork.com/ I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers. You can find us on iTunes, Stitcher, Spreaker, SoundCloud and Google Play. Your ratings and comments on iTunes are greatly appreciated. If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at mlindheimer@gmail.com.   Until next time, thank's everybody!Support this show http://supporter.acast.com/the-how-social-are-you-podcast. Hosted on Acast. See acast.com/privacy for ...
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    33 mins
  • HSAY 017 - Christian Toto - Award-Winning Journalist | Movie Critic | Podcast Host

    HSAY 017 - Christian Toto - Award-Winning Journalist | Movie Critic | Podcast Host
    Feb 22 2017
    HSAY 017 - Christian Toto - Award-Winning Journalist | Movie Critic | Podcast Host   Background:   “Journalism is either changing or collapsing depending on your view”   I’m an award-winning journalist, member of the Broadcast Film Critics Association and founder of HiT. I studied art in college and, after collecting three degrees, realized I had a brighter future away from my pad and pencil. I eventually landed a feature writing position with the Pittsburgh Tribune-Review, where I asked to review movies when our regular critic went on vacation. I essentially did the same while working for The Washington Times, volunteering to pen any entertainment story I could in between my regular assignments. I finally emerged as one of the newspaper’s regular film critics, reviewing movies and interviewing A-list talent like Tom Hanks, Dwayne Johnson and Kevin Spacey. I left D.C. for Denver in 2007, transitioning to a freelance career  I later found work with both Breitbart News and LifeZette.com before embracing my HiT duties full-time. I can be heard each week on “Mike Rosen at the Movies,” “The Michael Brown Show,” “Garrison,” “Haus Rules” and “Walker Daniels in the Morning.” I previously appeared on “Stossel,” shown on the Fox Business Channel and the “Devil’s Advocate” program on Colorado’s PBS station. Highlights:   Art major in college who went into journalismJournalism is either changing or collapsing depending on your viewWanted to cover entertainment from a right of center perspectiveRealized there wasn’t really anyone covering entertainment from this perspectiveWorked for Breitbart and LifesetCreated Hollywoodintoto.comFirst social media he got involved with was FacebookIs political on his business page because that he part of his brand and part of who he isConservative entertainment reporter-- but he doesn’t want to be vicious or irresponsibleHe tries to project his brand in a specific way-- i.e. no profanity, making fun of actors weight, etc.He wants his followers to trust him- know that he won’t make up things because of his worldviewWants to be credible-- might have made mistakes but never on purpose, and they are always updated with an editor’s noteWants to make sure everything is verified before reportingSocial media is a great tool, but it can also do a lot of damage if you aren’t carefulAlways try to pause before sending something outThink before you tweet, retweet, or post because these posts can have consequences and repercussionsIs what you are posting going to provide value to your followers?Entertainment is cultureIt is good to stand up for what you believe as long as you can back it up with solid informationStaying uplifting on social media can be good for a brandBeing consistent and staying above the fray as well as adding value are very importantWe are more social because of social media but also hard to really know who these followers/people on social media areHowever there is level of discourse on social media that has gotten sourPeople can really show a different side on social media-- allows us to be nastier then who we areThere is this barrier that allows people to say things that they wouldn’t in person Resources: Hollywood in Toto: http://www.hollywoodintoto.com/   Hollywood in Toto PodcastThe Franchise podcastMidnight Movie Cowboys PodcastEntrepreneur on Fire PodcastThe Smart Pass of Income PodcastSocial Media Examiner podcastMarketing in Your Car podcast Connect: Hollywood in Toto: http://www.hollywoodintoto.com/Twitter: @HollywoodinTotoFacebook: Hollywood in TotoHollywood in Toto Podcast I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers.You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated.If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at mlindheimer@gmail.com. Until next time, thank's everybody!Support this show http://supporter.acast.com/the-how-social-are-you-podcast. Hosted on Acast. See acast.com/privacy for more information.
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    39 mins
Social Sciences
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