• The History of Branding

  • Nov 19 2020
  • Length: 30 mins
  • Podcast
The History of Branding By cover art

The History of Branding

Listen for free

View show details

  • Summary

  • eCommerce may have changed the way we discover and buy products, but it hasn’t fundamentally changed why we buy. Today’s episode dives into the history of branding, from marking livestock to digital marketing, in order to reveal how branding has always served the same core functions: to build trust, create a unique identity, and simplify choice. Which isn’t to say the role branding plays in our lives hasn’t changed. Recognizing how branding has morphed over time reveals important insights into the role it plays today, in eCommerce. Especially because so many entrepreneurs believe branding has no place in the online market at all. In this episode, you’ll learn why branding has been a staple of human life for centuries, how it has evolved to meet our needs, and the important role it plays today in eCommerce.
    Show more Show less
Show more Show less

What listeners say about The History of Branding

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available