• The Critical Importance of GTM Coaching w/ Ross McLean

  • Mar 21 2024
  • Length: 30 mins
  • Podcast
The Critical Importance of GTM Coaching w/ Ross McLean By cover art

The Critical Importance of GTM Coaching w/ Ross McLean

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  • Summary

  • This week on the Sales Coach Podcast, we welcome Ross McClean. Ross is the Vice President of GTM Enablement at Aiven. With a rich background in software solutions, he's dedicated to boosting performance. Ross brings insights into stakeholder alignment, innovative training methods, and tech use in training.
    Today, Ross outlines how to create a dynamic enablement ecosystem. This system supports sales team growth and aligns with organizational goals. It makes sales enablement more impactful and efficient.
    Listen in to learn:
    • The value of aligning stakeholders in a global program.
    • Engaging training techniques beyond traditional methods.
    • Enhancing training with technology.
    Ross believes in connecting with the audience in varied ways. "No single method works for everyone. It's about engaging people to want to learn," he says.
    Get set to redefine your sales strategy. Discover how to use technology for better training. Ross's tips will help create a more effective and engaging learning environment for your team.
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