• The Billboard Mastery Podcast

  • By: Frank Rolfe
  • Podcast
The Billboard Mastery Podcast By cover art

The Billboard Mastery Podcast

By: Frank Rolfe
Listen for free

  • Summary

  • Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.
    © 2022 Outdoor Billboard University
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Episodes
  • Revisiting Combo Signs

    Revisiting Combo Signs
    May 28 2024

    With inflation and a troubled economy, many advertisers are trying to economize and one of the best ways to facilitate this is with a “combo” sign framework. In this Billboard Mastery podcast we’re going to review how a “combo” sign can be a blessing in tough times and what the key tips are to make them successful.
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    7 mins
  • How To Be Inclusive In Negotiating With The Property Owner

    How To Be Inclusive In Negotiating With The Property Owner
    May 14 2024

    When it comes to negotiating a winning billboard ground lease with the property owner, there are a number of different styles and strategies. But probably the most effective is the concept of “inclusive” negotiation. In this Billboard Mastery podcast we’re going to explore what “inclusive” negotiating is all about and why it is probably your best shot at getting great deals done.
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    7 mins
  • The Science Of Fixing Obstructions

    The Science Of Fixing Obstructions
    Apr 26 2024

    Blockage can kill a billboard’s value, but are there methods to bring those blocked signs back to life? In this Billboard Mastery podcast we’re going to discuss the science behind dealing with obstructions and share stories of signs that went from blocked to un-blocked using effective strategies.
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    9 mins
Economics Personal Finance
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