• Take 17: Ice Spice and Everything Nice – Where Celebs and Brands Collide

  • Sep 27 2023
  • Length: 5 mins
  • Podcast
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Take 17: Ice Spice and Everything Nice – Where Celebs and Brands Collide

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  • Summary

  • Celebs and brands have alchemized marketing gold by finding ways to build on one another through clever marketing cameos and social media endorsements. From Zac Efron-approved socks to Ben Affleck and Ice Spice’s coffee hang-out, celebrities continue to sound off on the products they think we should like best.  It’s not always a slam dunk, but when done right, the results can launch a brand forward.Okay, so what does it mean to be “done right”? 


    Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 


    And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.







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