This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the Chief Marketing Officer of Panerai, Alessandro Ficarelli. Ariel starts by talking about Panerai’s legacy and Alessandro expands on how their long history continuously provides new stories about the brand. Ariel talks about the three phases that he personally has attributed to different stages of Panerai’s history, and how he sees the brand celebrate the collector community today. They dive into the key differentiators of the young enthusiasts today compared to twenty years ago and how Panerai has evolved with them. Alessandro jumps into some of the new unveilings of this year's recent Watches and Wonders, and the two talk about the importance of the impression Panerai makes to the customer before they ever put on a watch as they are in the store experiencing Panerai first hand.

To stay connected with Mr. Ficarelli and Panerai Watches:

- Panerai - https://www.panerai.com/

- Panerai Linktree - https://linktr.ee/panerai

- Panerai Instagram - https://www.instagram.com/panerai

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is sitting down with his co-host from The ABTW Weekly podcast, Richard Atkinson. Ariel and Rick dive into the world of podcasting, and how watch related podcasts have evolved over the years to where we are at today. Ariel has Richard give the audience his background with the watch community and how watch media like podcasts affect the industry and enthusiasts. The two continue a thought experiment where they predict whether they would run a major watch brand or if they would rather start their own, and what challenges they predict would appear. Ariel asks Richard what changes he thinks we need to see in the industry, and how he would like to see major brands participate in the growing world of podcasts and video content. Listen in on this week’s conversation to hear Ariel and Rick chat about the watch industry, podcasting, and much more!

To stay connected with Rick and ABTW:

- ABTW Weekly Podcast on Apple Podcasts and Spotify:

https://podcasts.apple.com/us/podcast/a-blog-to-watch-weekly/id1610709194

https://open.spotify.com/show/0YSeCJLwM92XFyTKbGn4vq?si=8c496a2a0c6f4df7

- Instagram @RickTickTalk - https://www.instagram.com/rickticktalk/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is actually taking over The Smoking Tire’s studio in a special episode where Ariel talks with Matt Farah of The Smoking Tire, and Wesley Kwok and Cullen Chen of Nodus Watches.

Ariel asks Matt and Welsey how their relationship came to be, and why Nodus Watches were interested in collaborating with Matt. Matt dives into how he began his relationships with watch brands in general as they look at The Smoking Tire’s history with watch brands. Wesley talks about some of the steps and challenges in producing a watch built out of collaboration, and their unique strategy in how they invested in the growth of the brand by going the collaboration route. Ariel asks Matt and Wesley about how they were able to infuse “Matt Farah” and “The Smoking Tire” into the Canyon watch without making it overbearing, or an element that overshadows the watch itself.

To stay connected with Matt and Nodus Watches:

- The Smoking Tire - youtube.com/thesmokingtirepodcast

- Nodus Watches - https://www.noduswatches.com/

- TST Instagram - https://www.instagram.com/thesmokingtire/

- Nodus Watches Instagram - https://www.instagram.com/noduswatches

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!